Monday Morning Insights

Photo of Todd
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    Say say say say say say

    Say say say say say say

    One key to communication vision is frequency.  Often as leaders, we think if we our people something once... they'll get it.  If we tell them something twice, they'll for sure understand the concept.  And if they aren't acting out the vision after we've told them three times, they must be lazy or not buy in to what we're telling them.  The truth is, however, they just haven't heard it yet.

    This quote comes from a recent Signal vs. Noise post, but Scott McClellan reposted it at the Colide Magazine blog.  It's just a great quote from political consultant Frank Luntz:

    “There’s a simple rule: You say it again, and you say it again, and you say it again, and you say it again, and you say it again, and then again and again and again and again, and about the time that you’re absolutely sick of saying it is about the time that your target audience has heard it for the first time.”

    There's no better way to propogate your vision for your church than to repeat it.  Often.  Until you're blue in the face.

    Don't be obnoxious, but do work your main points into your messages, your meetings, and your one-on-one conversations.

    Repetition is key.

    Repetition is key.

    What do you think?

    Todd

     

     

     

    Comments

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    1. Serving Strong on Tue, October 26, 2010

      I totally agree.
      I totally agree.
      I totally agree.
      I totally agree.
      I totally agree.

    2. Peter Hamm on Tue, October 26, 2010

      Brought to you by the department of redundancy department.

    3. Serving Strong on Tue, October 26, 2010

      Peter - Did you know there actually is such a website?

      http://redundancydept.com/explorer.html

    4. Peter Hamm on Tue, October 26, 2010

      I LOVE IT! Thanks, Serving…

    5. Larry Knight on Tue, November 02, 2010

      Say that Again…

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