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Can Jesus Ever Be a Superstar Again?  How Advertising Agencies Would Market Christianity

Orginally published on Tuesday, June 10, 2008 at 9:38 AM
by Todd Rhoades

Here's a really interesting piece from Marie Claire. Essentially, the World Youth Day will draw about 500,000 young Catholics to Sydney, Australia later this summer... but Christianity, for the most part, is flailing in Australia. So, Marie Claire contacted top advertising agencies and asked them how they would market Christianity. The results are interesting. Take a look at how these agencies would 'sell salvation', and I'd love to hear your comments.

Here’s the link to look at all the campaign ideas...

What do you think?  Any favorites?


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