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Payola and Paid Sermons Hit the Evangelical Church

Orginally published on Thursday, December 08, 2005 at 11:15 AM
by Todd Rhoades

Narnia The big Narnia movie hits later this week; and my family and I are really excited about it.  My wife has been reading The Lion, The Witch, and The Wardrobe aloud to our children this week before we go see the move.  And I have to admit; the previews look great.

But here's something that I've heard next to nothing about.  It comes from the Philadelphia Inquirer:

Attention, pastors: You have just four weeks remaining to work a lion, a witch or a wardrobe into your next sermon.

Walt Disney Pictures is so eager for churches to turn out audiences for The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, which opens Friday, that it's offering a free trip to London - and $1,000 cash - to the winner of its big promotional sermon contest.

The only catch is that the sermons must mention Narnia, based on the hugely popular children's books about four British children who walk through an uncle's magic armoire into an enchanted kingdom.

Sermo-mercials are just one of the ways promoters hired by Disney and its production partner, Walden Media, are peddling Lion as a kind of Christian-themed Harry Potter.

So... mention 'The Chronicles of Narnia' in your sermon and you could win a trip (according to SermonCentral.com:

Take the person of your choice to London and Oxford, England. Take a tour of the home of C.S. Lewis in Headington Quarry. Walk the streets of Oxford and visit the campus of Oxford University where the author taught. Visit Holy Trinity Church where he worshipped...All contributors who submit a qualifying Narnia-related sermon transcript or sermon outline will be automatically entered to win a free trip to London, England – The Land of C.S. Lewis, along with $1,000 spending money.

Huh?!  As a pastor, you could win $1000 and a trip to England just for mentioning a Disney film from your pulpit? 

I can't believe that I've not heard anything more on this anywhere but in the Philly paper and one short blog post over at CTI.

From my broadcasting background, this whole idea reminds me of the old payola scandle.  Payola is the illegal practice of record companies paying money for the broadcast of certain songs on the radio without on-air disclosure that the station is being paid for playing the song.  Now, I realize it isn't exactly the same thing; but I think it's a bad idea.

There are really three questions that this brings up for me:

1.  Who really is sponsoring this 'contest'?  It's unclear whether this is really being sponsored by Disney itself; or whether it's just the brainchild of SermonCentral.com and Outreach.  I know Scott Evans, the owner of Outreach and SermonCentral; and he's a great guy.  I don't really know that it makes any difference in this case which company is behind the promotion... giving any pastor a payoff (or a potential payoff) for mentioning a commercial product during a sermon, to me, at the very least, seems like we may be crossing a line we shouldn't cross.

2.  What's the next logical step?  Who will be the next company to bribe pastors into mentioning their product on-line?  With 300,000+ churches in the United States, this could actually become big business.  I'm just afraid this sets a precident I'm uncomfortable with.

3.  What will the winning pastor say when he takes his trip to London?  Will he fess up that he won a contest because he mentioned Narnia in him sermons?  And will anyone have a problem from his/her congregation have a problem with this?

The only other place this is mentioned that I can find is over at Christianity Today; and the comments there, are probably 80% in favor of the contest.  [I'm thinking... where do you get your visitors?  I'm always standing up for things here against people who are against things!:)]  Some mention the tremendous amount of marketing done by The Passion of the Christ; or even more overtly Christian marketing as done by 40 days of purpose.  I, for one, get two or three Willow Creek Association things in my mailbox every week.

But no one has, to my knowledge, ever offered a paid incentive to mention their product in my church; to sing their song; etc.  Am I wrong?

Am I out in left field here?  Anyone have any insight?

(Heck... maybe I should adapt that strategy for the MMI Blog.  My budget's not nearly as big as Disney's... but I could probably offer you five bucks (along with a non-expense paid trip to the building where I attended elementary school in Kunkle, Ohio) if you mention the MMI blog from your pulpit.  Any takers?!)

Todd


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 TRACKBACKS: (0) There are 35 Comments:

  • Posted by

    Awful, terrible.  As I sit here drinking my diet Coke, working at my Dell computor, as I eat the McDonalds happy meal that I just picked up in my Ford car, I can’t imagine promoing things from the pulpit. Seriously though, any pastor that intentionally mentions a product with the motive being to win a prize shouldn’t be behind a pulpit.

  • Posted by

    First and foremost… I already have my tickets… lol.

    There’s money behind the pulpit (which is what church and state is REALLY about) and Mel Gibson proved that.  Disney just wants their piece of the big dollar pie and they purchased the rights to the movie in hopes to get a big chunk of that pie this Christmas season and hope pastors will help them get it.

    They should have thought about youth pastors instead of senior pastors though… lol. from a purely “marketing” point of view.

    At any rate, it’s one form of many to fleece the flock in the name of the Lord (which to me is like taking the Lord’s name in vain).

  • Posted by Todd Rhoades

    Fleece the flock?  Such devisive words.

    I’m seeing the movie; and don’t feel fleeced.  Didn’t by Mel Gibson either.

    Nah… it’s a great business decision.  And, quite frankly, I applaud Disney for getting back to their roots with a good family-friendly movie.  I wish there were more movies coming out like Narnia that I could take my family to.

    But product payment/endorsements in sermons is still, as far as I’m concerned, over the line.

    Todd

  • Posted by brian_m

    This is almost as bad as churches giving away gas to drive attendance up smile

  • Posted by

    Brian, cute joke. You had me rolling dude. I am still laughing. I am not insulting you man, just be careful of opening up that can of worms buddy.

  • Posted by Franklin Reeves

    Todd,

    I am in agreement with you over this.

    Now if they had decided, without telling anyone, to pick the best sermon that incorproated Narnia for an after the fact award, it might have been different. Still not sure on that have not thought it thru.

    However did not take much thinking to notice the obvious problems with this one. I know(hope) they are not intending them a bribe, but it still comes off that way.

  • Posted by

    Wait a minute...?
    Does anyone remember Jim Turney?  “Most Relevant Pastor” in America? 
    STARBUCKS double shot vanilla latte “he brings with him to the pulpit!?!”
    The iPOD earbuds draped around his neck...hmmmm!?!  And, they met at the....HILTON?
    Todd, I think this Narnia thing is just the tip of the iceberg!  I think you should have Bernie do a financial background check while someone looks into the destination of “Pastor” Turney’s last vacation AND the vacations of his board of elders or deacons.
    This whole Christmas thing is deception enough...I just don’t like!
    Ben E

  • Posted by

    Todd, I don’t know about this one. I do not know much about this seris although I have read “The Screwtape Letters & Mere Christianity.” Something about this whole seris leaves me uneasy like Harry Potter does.

  • Posted by Bernie Dehler

    Ben E says:
    “I think you should have Bernie do a financial background check while someone looks into the destination of “Pastor” Turney’s last vacation AND the vacations of his board of elders or deacons.”

    Nothing to check.  Disney isn’t a nonprofit claiming to be doing’s God’s work, as [others do]… inserted by Todd… sorry Bernie… let’s not make this a post about #($^ ^)(*&)

    Also Disney is not asking for donations to accomplish God’s work.

    By the way, organizations formed as a “Church” don’t disclose their detailed financials, so it’s impossible to find out how much a pastor makes.  ...Bernie

  • Posted by Brian La Croix

    EJ,

    Get the series at your local Christian bookstore.  It’s awesome.

    I have not read the HP books, but the Lewis books make it very clear that Aslan is the foundation of the society.  Aslan is the Christ-figure in the books.

    I don’t agree with all of the theology in the books, but I also have to remember they are fiction, and were written for one of his nieces (I think...) who was about 8 when the first one came out.

    Anyway, about the contest:

    I hadn’t read all the stuff, but SermonCentral is one of my favorite places, because I can find all the sermons I want to borrow about how great Rick Warren and seeker-sensitive mega-churces are (or are not...)

    NOTE TO TODD: This is a joke!  Don’t ban me!  See the smilies => smile smile smile smile smile

    I haven’t given it enough thought to really form an opinion.

    Brian

  • Posted by

    For those not in the know… C.S. Lewis didn’t intend for Aslan to be “Christ-like”, He intended Aslan to BE Christ!

    Peter

  • Posted by

    If he intended for him to be Christ. Isn’t that getting pretty boarder line, or crossing it.

    I am not judging at all. When I read the Screwtape letters I had to read it two times before it started making any sense at all. I felt like I was reliving the 80’s again watching that movie “The Wall, with Pink Floyd.” Know what I mean vern.

  • Posted by Todd Rhoades

    This isn’t a CS Lewis debate, guys.  Maybe read the book (or watch the movie) Jeff; then you’ll be in a little better position to debate.

    But that’s not what this post was about.

    Todd

  • Posted by

    While I’m not sure about bribes or endorsements, I will give a clue to the next step.
    With the phenomenal advances in digital effects AND the proven riches of the “church market,” watch for the re-emergance of the “Theo-Fiction” books loaded with special effects opportunities.  LaHayes, “Left Behind” series. (or is that an encyclopedia set by now?)
    Frank Peretti’s works.  Especially “This Present Darkness.” It was already discussed as a movie several years ago but the technology wasn’t up to speed.  WASN’T up to speed…
    These books were hugely popular and the market for this type of entertainment is HOT!  This in return will create a secondary enterprise...I’ll ask you, how much “companion” material has been produced with “The Passion?” How much has been produced with “The Lord of the Rings?” How much either has been or, is being generated for this new production of “The Chronicals of Narnia?” Do you see where I’m going?
    What is the possibility that right now, producers (Christian & Secular alike) are trying to secure the rights to all these books and more?  How many writers (Christian & Secular) are being lined up to provide the “study materials” for these works?
    To me, THAT’S the bribe.  It’s not a direct approach, it will be a marketing wave that everyone will want to ride.  Some will be “bribed” by what they see as an opportunity to use this media to “reach more people with Christ.” Others, it’s increased cash flow.
    For this and other prophetic materials & utterances, please send cash or money orders to....
    Ben E
    QUICK DISCLAIMERS:  I’m not arguing the theology of Mr. LaHaye or the “Left Behind,” series. Nor. Mr. Peretti and his books. Don’t go there!  (I’m trying Todd!)
    I like CS Lewis’ works but neither am I arguing for or against him. 
    Personally, I love to read them as he wrote them, not in the “edited for American’s” version.  Yes, E. Jeff, they are a more challenging read.  But it will sharpen your reading comprehension skills.  I highly recommend “Suprised By Joy,” which is a CS Lewis autobiography.

  • Posted by

    Here’s the other bribe…

    These movie “events” are being presented as “opportunities for evangelism"… How ‘bout our LIVES being opportunities for evangelism. Don’t get me wrong. If someone sees “Passion” or “Narnia” and it points them towards faith in Christ, I think that’s a great thing, but let’s not leave it up to Walden Media (Disney is only distributing this film, they didn’t make it, from what I understand, Walden did...) to do our work for us… although I’m perfectly cool with our evangelism and pre-E work being supported by cultural events like this.

  • Posted by

    Todd:  Jesus said, “No man can serve two masters; for he must hate the one and love the other...You cannot serve God and Mammon” (Matt. 6:24). 

    My sermons, pulpit, and my church in general are NOT FOR SALE!!! 

    Keep up the good work. 
    Chuck Jackson

  • Posted by

    I agree with you Pete...(it is okay if I type you “Pete?")
    I was sharing with our folks last night my poor version of the saying, “in all that we do, in all that we live and everywhere we go and to whomever we meet, give witness to Jesus Christ.  And, only when it is absolutely necessary, should you use words.
    (it was St. Augustine or someone)
    Our lives must give witness and not rely on the media because, as paranoid as it may seem, I don’t think they have the greatest incentive to distribute the truest message of Jesus Christ. (nooo, don’t go there!)
    When it comes to the methods we use to reach people for Jesus Christ, I’m pretty open.  As to the Message, I’m pretty closed minded.  But what is transpiring with Christianity and the media and marketing and such, (and the goverment) we must be VERY careful.  These new “alliances” and “opportunities” can quickly become deals with the devil.
    Ben E.

  • Posted by

    I would have thought Lark News would be the source of this contest, but turns out it’s for real. Very disappointed in SermonCentral’s involvement. Shall we bombard them with emails of protest?

  • Posted by Bernie Dehler

    Chuck said:
    “My sermons, pulpit, and my church in general are NOT FOR SALE!!!”

    No one is asking you to sell your sermon.  Also, many Pastors do sell their sermons.  That’s basically what the whole PDL package is.

    As far as relevancy by a sermon based on Narnia-- similar things have been done.  Read the Apostle Paul in Acts 17, quoting the secular poets of his day.

    Acts 17:
    28’For in him we live and move and have our being.’ As some of your own poets have said, ‘We are his offspring.’

    I have a presentation on Paul’s method here:
    See the 10/30/05 program:
    http://www.oneplace.com/ministries/247/Archives.asp

    Submitting the sermon for a prize? What’s the big deal?  The gift of the gospel stays the same, while the gift wrapping changes.  I haven’t seen the movie, yet, though.

  • Posted by Randy Seiver

    People who are preaching on the titles of old TV programs shouldn’t have any trouble weaving Narnia in to their messages. They should take the money and run. At least it will get them out of the pulpit for a while.

  • Posted by

    Ben E - I think it was St. Francis that said “preach the Gospel everywhere, and sometimes even use words.”

    I think it’s fine, often wise, to use those things people are watching and listening to and participating in as part of a means to reach them.  I think that is exactly what Jesus did with parables, talked about stewardship with a farming illustration and evangelism with a fishing illustration.

    I see no problem with a “for-profit” company providing tools to help us do so.

    However, to pay for mention is a sermon crosses the line.  Outreach and sermoncentral.com do need to hear from us and I have a hunch they will be responsive. 

    Wendi

  • Posted by Bernie Dehler

    Randy said:
    “People who are preaching on the titles of old TV programs shouldn’t have any trouble weaving Narnia in to their messages. They should take the money and run. At least it will get them out of the pulpit for a while.”

    You mean like the Apostle Paul, who traveled around planting new churches and was “all things to all people?” Yup, some Pastors need to get out of the pulpit and see what real people live like.  But then they might be accused of being a friend of sinners, like Jesus Christ was.

    Jesus used parables all the time.  It’s the object of taking what we are familiar with to explain things that we aren’t.  If people are familiar with the movie, but not the gospel, you can connect the two.  The gospel has absolutley nothing to do with farming or fishing, but Jesus used them as examples for spiritual understanding of heavenly things.

    What about entering the Narnia contest, then if you win, donate the tickets to a good charity that can use them… such as the “make a wish” foundation.  That would be doing a good work that others could praise God for.

    As for me, I don’t have the priority for such a project… too many other plans that I think are more important for me…

  • Posted by Bernie Dehler

    Hi Wendi-

    I didn’t see your post when I posted.  Funny we used the same “farming & fishing” examples.

  • Posted by

    Thanks Wendi! 
    I thought it was “Saint” someone and I knew he had said much more clearly with far fewer words!
    My concern still remains with the potential for a wave of Narnia type movies and the proven tendancy of Christian oriented publishers, marketing groups and merchandisers to “seize the moment” and run these things into the ground.  That’s a precident that HAS been set.
    Remember The Prayer of Jabez?  Good Heavens! They took that, ran with it for a year or more, created a vast array of materials and media and drained it dry.
    How soon will the Passion of Christ be turned into a musical to go with all the other spin-off materials?
    The whole Purpose Driven thing generated vast amounts of the stuff and then Lifeway (the Southern Baptist publishing wing) “reinvented” it what seems like a half dozen times. (a pet-peeve of mine)
    Churches spend millions looking to catch the “next big thing” only to saturate the market.  Then, we wait for the next one.
    Meanwhile, it’s Lottie Moon Mission offering time for us.  They’re looking for millions to support international missions.
    That’s great but could we have used some of that marketing & publishing money for missions?
    What’s next?  How much will be spent?  How quick will we get over it and look for the next?
    I think the rank & file church folks get/have gotten numb to it.  Perhaps that’s a part of the reason so many seem to be sitting and waiting for the next thing the pastor’s going to try and “sell” them on.
    What happens when something truely wonderful comes along?  A movement from God among the people but to them, it looks like the latest in a long line of well intentioned “fads?”
    Okay, that’s enough. Now the disclaimer(s).
    Please don’t get me wrong…
    #1:  I think “The Lion, the Witch and the Wardrobe” is a wonderfully told alligory (sp?) of Christ, our relationship with Him and His kingdom.  I’ll be seeing it with my family this coming week.  I’m excited!
    #2:  I’m not an alarmist or hard-liner nor am I that uptight when it comes to methodologies.
    #3:  I’m pretty infavor of the whole Purpose Driven thing and many other programs and materials that were and could still be effective if used in the right way.
    What I’m wondering is, how far do we go?  At what point do we draw a line?  Is there a line? 
    I think there is and if we are not careful, we’ll end up running right past it before we realize how far we’ve gone.
    #4: I apologize for the length of this post and the poor spelling (my spell-check is out) AND , I’ve given several folks more than enough ammunition to work with.
    God Bless
    Ben E.

  • Posted by

    I want to apologize to you all. I just briefly read this thread yesterday, during our rain, sleet, freezing rain, & snow storm yesterday. I should have paid closer attention.
    After all the hub bub, and reading the article more closely.This is my comment:
    No. This is totally wrong. This reminds me of three things.
    1) In the book of Samuel wasn’t the judges taking bribes like this for self reconogition and self gain. Coveteness.

    2) What about what Jesus said to his disciples with the woman at the well. “My food is to do the will of Him who sent me and to finish his work.” & what about John 6:27 Do not work for food that spoils but for food that endures to eternal life which the Son of Man will give you. On Him God the Father has placed his seal of approval.”

    3.) In 1Tim. 3:1-3 it gives us the example of a minister. The last part of verse 3 says,"Not a lover of money”,to me this is what compromizing the gospel means.

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