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T. D. Jakes Starts news Sermon PODcast (and it’s only $14.95 a month)

Orginally published on Monday, July 17, 2006 at 7:00 AM
by Todd Rhoades

While more and more churches are beginning to offer free PODcasts (audio downloads) and even VODcasts (video downloads) of their weekend services, Bishop T. D. Jakes is introducing a new PODcast of his sermons for the low, low price of just $14.95. A month.

From the ipodnn blog today… Audible.com today is expected to add sermons by Bishop T.D. Jakes—a pastor of one of the largest “megachurches” in the U.S.—to its online library. Audible will offer a digital subscription service for sermons from the megachurch, charging subscribers $14.95 per month to join “The Potter’s House Audible Listener Plan” for spiritual teachings as audio downloads, according to The Wall Street Journal. Reverend Jakes will reportedly hand out iPods to promote the service at the annual “MegaFest” which expects to accumulate over 200,000 people in Atlanta’s Georgia Dome next week.

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At a time when many ministries are using the internet as a tool to share their resources (messages, videos, graphics, service elements, etc.) for free, I’m surprised at this move by Jakes.  It seems to me to be a move in the wrong direction; but I’m sure many of the 200,000 MegaFest visitors will sign-up quickly.

Oh well.

Todd


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 TRACKBACKS: (0) There are 58 Comments:

  • Posted by Rick

    My initial reaction of charging for sermons was negative - but we do not blink when people charge for conferences, books, training materials, etc.. More and more I think that if someone is a minister of God, then all they do should be free and either their “day job” or donations should cover costs. On the other hand if they happen to be a Christian in the vocation of music or teaching or whatever, I guess that is no different than my company charging for our products.

    Net, the frustrating part is when someone claims to be a minister of the Word and charges for that. They should decide which side of the fence they are on.

  • Posted by

    How many churches make CDs or DVDs of their services available?  Why would you treat this differently?

    Why is there a connotation that charging for something is inherently bad?

  • Posted by

    Put simply, CDs & DVDs incur a materials cost.  Most of the time we list stuff in our church to cover the cost of materials, no more than that.  The great thing about podcasts & vodcasts is that there are no material costs.  Even the man-hours cost in this should be minimal.  Is there not a single person in all of T.D. Jakes’ ministry who would volunteer to upload his sermons for free each weekend?

  • Posted by

    I will have to agree to disagree.  Once again, I am simply befuddled by the reaction to this type of news. 

    There are so many things churches are doing as a benefit to others.  So many places where money is invested to change lives.  Why do we act like providing a service like this is so horrible?

  • Posted by Todd Rhoades

    I never said this was horrible...just that it seems to be bucking a trend in which ministries are offering their podcasts for free.

    Todd

  • Posted by

    I agree that it is always best to make your ministry products completely free if at all possible.  We have a CD ministry at our church but I never “sell” my products.  I ask people to make a suggested donation of $3 if they can, but if they don’t have the money but promise to use the resource, they can feel free to pick one up anyway.  What I have discovered is that when you ask for “suggested donations” as opposed to “selling” your products, people on average will give at least double what I’m asking to cover the costs of the product.  This makes it possible to pay the expenses for the occasional free products I give away and thus enlarge my influence for Christ.  It’s not about “making a profit” it’s about covering the costs in order to enlarge my influence for the Lord.

  • Posted by KC

    Shadowette has the right perspective: No materials used/no charge. Seems to me that there are some organizations that charge fees for products (including books, cd’s, etc.) and justify their profit by calling a “donation to the ministry”.

    By the way, the price has already been paid on the cross.

  • Posted by Matt

    Maybe Jakes is just keeping up with Ed Young, Jr.  My associate pastor was checking out staff policy manuals from a variety of churches and checked with Young’s church.  They were more than happy to pass on their policy manual...for $250.00.  So much for helping other churches.  I can appreciate that they spent a lot of time and energy on putting together a good manual...but they would have spent that energy anyway...why is it important to recoup that cost?  I think that’s pretty low...but that’s just my opinion.

  • Posted by

    ‘By the way, the price has already been paid on the cross.’ - KC

    Nice comment.  It reminded me of another point my pastor made on why we are giving things away for free, it’s because they have already been paid for.  T.D. Jakes’ sermons have already been paid for within his salary.  His staff has already been paid to record the message as it’s being preached.  The money he makes off of selling podcasts is pure profit. 

    I also find it very interesting that he decided to use a 3rd party company to provide this for him.  I wonder what prompted him to use Audible.com, instead of just uploading through iTunes.

  • Posted by David

    The price has already been paid?? Come on, if Bishop Jakes were a secular author nobody would say a thing.
    Since when is making a profit wrong? or is it just wrong in the church?

  • Posted by

    Hey David,

    You are correct.  If T.D. Jakes were a secular author no one would say anything, but T.D. Jakes is NOT a secular author.  He is a pastor who preaches to see lives changed for God.  He is a pastor who is paid by his congregation to write & preach sermons.  Basically, he’s taking something that he’s already been paid to do, repackaging it & reselling it.  And, to be fair, I don’t truly believe it is soley T.D. Jakes who decided to this.  His church and staff had to have some involvement. 

    How many unsaved, unchurched people are going to pay $14.95 a month to listen to his sermons hoping it will change their lives.

  • Posted by KC

    Bishop Jakes has a spiritual ministry that God is using in great ways. But that is the difference: it is spiritual not secular.

  • Posted by

    There will your HEART be also...Matthew 6:21; Luke 12:34

    No man can serve two masters (even TDJ)...Matthew 6:24; Luke 16:13

    Also 2 Corinthians 2:16-17 (btw - which camp would TDJ fall in?  Does he hear from God?)

  • Posted by David

    OK. I think the line has been crossed now.
    How can you questions someones heart? Does he hear from God??
    Judge not BeHim.

  • Posted by David Russell

    No one here has discussed the cost of distribution of data via the Internet. In fact, several of the above comments discuss hard materials like CDs and DVDs as having a cost factor while blatantly ignoring the fact that it does indeed cost money to produce materials for digital distribution (man hours) and it costs money to store those items on a server (outside hosting or in-house server) and deliver those items via download (bandwidth).

    However, I disagree with the decision to charge for this type of service as the overhead is ultimately rather small and the “return” is far greater. I’m not sure whose decision it was to charge for a podcast, but I do believe they will see a greatly diminished ROI for this decision. Not to sound too business-like, but part of what has made podcasting so successful is its accessibility factor. T.D. Jakes’ ministry just added a large layer of inaccessibility right in front of their ministry. And as previously mentioned, there are very few (if any) unsaved, unchurched people who will pay for something like that. Unfortunate, but true.

    I’m more a proponent of open source ministry. If God is Jehovah Jireh (and He is), then we shouldn’t have to do much to be financially successful in our ministries. And that should allow us to be good stewards with that which God has blessed us with (including teachings on tape and policy manuals.)

  • Posted by

    Perhaps the reason some people are upset is because they’ll have to pay $14.95 in order to copy his sermons and use them as their own...just kidding.

    I love Bishop Jakes but I must admit that there is very little he gives for free.  I watch his weekly broadcast and if you notice closely you’ll realize that even trying to get one complete sermon from his TV show is an impossibility.  It seems that he only shows previews of his sermons so he can spend 10 minutes of his 30 minute segment promoting his videos.

    Nevertheless, I still believe he’s a man of God and if we can pay for other types of subscriptions and not have a problem with it, I suppose this is ok as well.  I’ll let God judge his heart.

  • Posted by

    Whoa, hold on a second, he’s giving away thousands of IPod’s for free! I want to go!

    Perhaps they plan to pay for that by selling the memberships. Hmm… $14.95 x 12 months vs. hundred of dollars for an IPod? and folks don’t even have to sign up for the $14.95 membership.

    I wonder if they are making money off of this deal?

  • Posted by

    “then we shouldn’t have to do much to be financially successful in our ministries.”

    As a small church pastor who makes $11,000 a year, I’ll have to disagree with you.  One thing that drives me up the wall is how big church people go around acting like their church is God’s gift to mankind, while we small church people who are struggling just to keep our doors open get treated like we aren’t worth much to the kingdom.  Why do we treat TD Jakes, Rick Warren and Bill Hybels like they are spiritual giants because they pastor big churches and bring in lots of money?  My fellow ministers scramble trying to get the latest message or book from them, hoping it will be the key to turning their own church into an overnight success story.  I think that somewhere in all this mess, we are missing the point.

  • Posted by David Russell

    SCP: No church is a gift to mankind, but Jesus Christ is. (I know you know this, but I thought it was worth reminding all of us.)

    The number of people in the pews of the church you pastor and the amount of income you receive for pastoring the church is not relevant to the discussion. You are evaluating a number in a group and a number on a paycheck as relative to the term successful.

    If anything, I agree with you that attempting to emulate a model, a theological standing, a person, a style, an approach in an effort to build the “kingdom” (of your own) is ridiculous. And I agree that there are leaders in the church who are “missing the point” by clamoring for the latest and greatest from their mentor or favorite leader.

    With that said, I would encourage you to also avoid missing the point when attributing success to such relative facts such as congregation size and salary. You can be very financially successful in the place that you are in regardless of the numbers. Being financially successful is a result of making godly decisions of your finances (and more specifically, the finances of the church) and devoting time in prayer over such matters.

    I’m not sure who drew the line first in your situtation: the “big church people” who get so much attention and treat you like you “aren’t worth much” or you, “the small church people.” But the fact is, that line needs to be obliterated for the sake of the body of Christ. I believe it’s going to have to start in your heart no matter how you feel “the other side” is treating you or the congregation you pastor. There should be no sides on our side. We are in this together, fighting the enemy and proclaiming Jesus as Lord.

    I hope you’ll accept these words as humbly as they’ve come from my heart. I don’t intend to be corrective, but I do hope this sparks some inspiration in you as you help shepherd God’s children and seek out the lost.

  • Posted by

    small church pastor,

    Wow, that sounds very passionate.  I must admit, I don’t truly believe that people treat TD, RW, & Bill as spiritual giants simply because they pastor big churches.  What about the actions that got them to that point?  The vision that they had to bring it about?  The passion they inspired in their staffs & in their congregations? 

    Also, I don’t believe you will find a single person on here who would say that small churches aren’t worth much to the kingdom, or that they get treated that way.  Most likely, I believe you’ll find many people to the contrary.  All churches who serve God have a purpose, large or small.  I Cor. 9:19:23

    Hey Todd,
    Sorry about being so far off topic, I just really felt the need to respond.

  • Posted by

    Many Christians pay for Sports Illustrated, ESPN, Oprah, Wall Street Journal, LA Times, and many other publications and have not problem with it.  The Bible does say that the worker is worth his meat.  Is it the Man of God’s fault that he has many people who like his sermons.  Thing to note is that Bishop Jakes is not making this a requirement for all christians only those who want to hear the messages God has given him.  If you don’t want to hear him don’t pay the fee there are plenty of men of God who offer their messages free get those and don’t complain about these.

  • Posted by

    Just to reiterate what’s already been stated before, TD Jakes is not a magazine editor, or talk show host, he’s a pastor who has already been paid to produce the material.  I guess the biggest question is, who is his target audience.  Is it other pastors?  Is it congregants?  Or is it lost, unsaved, unchurched people?  If his audience is the lost, he’s missed a huge opportunity.

  • Posted by

    Sorry David, I guess you struck a nerve in me that I didn’t even realize was there.  I think I took your comment that if we are faithful to God then we will make sure we are financially succesfull in our ministries, wrong. 

    I know many pastors who are struggling to make ends meet, then some bigwig pastor makes us all look like moneygrubbers.  It saddens me.

    Oh, and I agree the line needs to be obliterated.  I think it was drawn years ago by the Church growth Movement placing more emphasis on nickels and noses than on the kingdom.  My denomination still strongly supports that movement, unfortunately.

  • Posted by

    Wouldn’t order it, don’t care. Jakes can do what ever floats his boat. Have a good day J

    PS I thought it was Friday’s Funnies already…

  • Posted by

    I think this is a tough nut to crack.  On the one hand, I still sometimes think this is the type of thing that caused Jesus to ransack the temple when so much buying and selling was going on.  I know they weren’t selling “spiritual stuff” but it makes me wonder if we aren’t guilty of doing the same things.  But I do think that Christians are a market.  We are willing to buy CDs, books, DVDs, yadda yadda yadda.  People will pay for this, that’s why Jakes has made it available for $14.95.  That being said, I think there is some validity to the notion of celebrity status of some of the megachurch pastors.  You can agree or disagree, but people will buy simply because it’s TD Jakes.  If Small Church Pastor did the same thing, it wouldn’t work because no one knows the Small Church Pastor.  We buy alot of RW’s Purpose Driven merchandise.  I personally am going through a Bible study written by Hybels that I bought at bookstore.  We all have our “favorites” because we like what they write, sing, say, etc. 

    I have heard of churhes charging for their manuals.  Not $250 but more like $10.  Particulary if it’s a church that creates its own cirriculum. 

    I’m rambling, sorry.

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