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multi-site church

What’s the Real Difference Between a Traditional Church Plant and a Multi-Site Satellite Campus?

Orginally published on Monday, December 20, 2004 at 6:00 AM
by Todd Rhoades

I was saved almost 30 years ago in a small church plant in Montpelier, OH.  Today the evangelical church world is being rocked by a new type of church plant.  The ‘multi-site church’ movement is gaining strength every week in America.  Clint Williams of the Atlanta Journal-Constitution recently wrote an interesting article on another church that is opening a new church via a multi-site, satellite campus approach. Take a few minutes to read this article and consider some of the questions and ideas that I took from this article…

Johnson Ferry Baptist Church has grown from a few families meeting in a doctor's office to a sprawling campus in east Cobb serving 7,000 members. In January, the church will open its first franchise, of sorts.

"Johnson Ferry Baptist Church has a great reputation, and we're transferring the core mission, the values of that institution, to this campus," said Terry Nelson, head pastor of the new Johnson Ferry @ Cedarcrest.

The 23-year-old church is counting on its trusted name. Such branding is used to sell everything from hamburgers to computers, so, why not use a brand name to sell salvation?

The spinoff church will draw people from west Cobb and east Paulding counties and will initially hold services at Shelton Elementary School on Cedarcrest Road in Paulding County.

Services at Johnson Ferry @ Cedarcrest will be a mix of live music, live prayer and videotaped sermons delivered by Bryant Wright, the senior pastor at Johnson Ferry for 23 years, who is known for his "right from the heart" 60-second radio homilies.

The mix of live worship and videotaped sermon has been used at Johnson Ferry, Wright said.

Midmorning services are held simultaneously in the chapel and the church gym. One week, Wright delivers the sermon live in the chapel. The next week he speaks in the gym while those in the main sanctuary see a video version.

Such spiritual franchises, Wright said, "are definitely a trend across the country, especially among larger churches of all denominations."

North Point Community Church of Alpharetta has a branch in Buckhead, where the Rev. Andy Stanley appears via 3-D video image. North Point also has started a congregation in Dothan, Ala., and plans another in Forsyth County.

A 2000 Hartford Seminary study of 153 megachurches (there are an estimated 850 nationwide) found that 22 percent had satellite churches. Being a branch of a big church, as opposed to an independent start-up, has several advantages, Nelson said.

Church members know what to expect. "There are no unpleasant surprises," Nelson said.

The worldly expenses of running a church ? rendering unto the power company what is the power company's ? are covered by the established church.

"You can pour your passion and your energy into the ministry instead of worrying if you'll survive," Nelson said.

Until a a Cedarcrest campus is built, Sunday services are being held in the school gym.

The church paid to have heating and air conditioning installed in the gym, an expense beyond the reach of a typical start-up operation, Nelson said.

The staff of the new church is holding practice services in preparation for the Jan. 16 official first service. Equipment loaded into four trailers and a 26-foot cargo truck transforms the school gym into a worship center in about 45 minutes. About 120 people have been attending the practice services.

The services will be a bit more casual than those of the mother church, Nelson said.

"We'll never be in a coat and tie over there," he said.

Is this really any different of an idea than what we're used to in the past with the traditional church plant model for church growth?

Montpelier Baptist Church was a church plant of First Baptist Church of Stryker, OH (a church about 20 miles away).  MBC was started because one local church cared about the spiritual well-being of people from another local community.  Fortunately, I lived in that other community.  smile

What's the difference between what Johnson Ferry is doing in January and what First Baptist Church did 35 years ago?  There are only two things that intially come to mind:

1.  The name of the church

2.  Technology

I know many are reluctant to take the multi-site movement seriously.  I know that many think that multi-site churches somehow should not exist ("Why are they making their kingdom larger rather than just starting an entirely new church?"  "Multi-sites are just another way to make mega-church pastors more popular and feed their own ego").  But in many ways, multi-sites make sense from a start-up standpoint... they take a local church's strengths (their values, vision, and mission) in their own community and duplicate this to a nearby community.  Everyone is on the same page because they come from a mother church.  And the financial pressure that many church plants find themselves under can be better leveraged by being more closely connected to the mother church.

Just as First Baptist saw spiritual fruit through their efforts 35 years ago, so will Johnson Ferry during 2005.  Lives will be reached.  Souls will be saved because God's people are once again reaching out.

For those who are opposed or look down on the multi-site approach, I would ask you to consider what the differences really are from the ways that we are already using and willingly 'accept'.

That should be enough to get the wheels rolling this morning... what do you think?

Todd


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 TRACKBACKS: (0) There are 63 Comments:

  • Posted by

    How about doing a feature on house churches?  I’m tired of mega this and mega that.

  • Posted by Todd Rhoades

    Ivan,

    The multi-site church movement is not just happening with mega-churches.  I think you’ve missed the point of the article.  Many smaller churches are beginning to multiply through this same method.

    Todd

  • Posted by Tom

    My concern about the multi-site church movement and “branding” of salvation is the same concern I have for organized religion as a whole.  To package Jesus is to de-personalize Him.  In a sense, we are saying, “Simply follow steps A, B & C, and you’re saved!  It worked for us over here, it can work for you too.” Different neighborhoods have different needs, and while we all have the common need of Jesus, it was Him who met all of us where we were at.  Once again, we are asking the world to come to our “idea” of relationship with Christ, instead of taking Christ to people where they live.

  • Posted by Kim Clegg

    Tom,
    I don’t think that “branding” of a church as an identity has anything to do with “branding salvation.” Quite the contrary...I think that having multi-site venues actually increases the church’s ability to reach people “where they are.” Every site, no doubt, has its own uniqueness that will help reach people in that neighborhood--greatly increasing the church’s outreach effectiveness. How people come to salvation is an entirely different discussion, and one that is not necessarily impacted by a church’s decision on multi-site expansion.

  • Posted by Ken Sowers

    we are a church of a couple of hundred in a part of the country where churches over 1000 are quite rare. We intend to plant our second site in the coming year with the goal of planting at least one new site annually. In fact - our key staff person will be known as the New Works Pastor and his primary role will be breaking new ground and training and placing new leaders. We believe that this is preferrable to growing to a church of 500 or 1000 first. Any one of the sites that is planted may one day outgrow the first site, that’s fine with me

  • Posted by Craig G

    We have been doing multi-site, multi-venue for over three years with seven “branches” (as we call them) up and running with one slated to begin just after the first of the year. It works very well for us. Among other things we share- practically, we share proven leadership, centralized administration, financial strength and accountability.

  • Posted by Bernie Dehler

    Yes, I’m one who is real disappointed with multi-site churches.  I think it’s a pillar to egotism.  ... as if other leaders couldn’t be found or developed to plant new churches.  Why aren’t these senior Pastors multiplying the Kingdom exponentialy, by raising up other leaders & Pastors? In sports, these people are called “ball hogs!”

    Yes, it’s cheaper to have one megachurch. It’s also “easier” to do everything yourself.  Unfortunately, it also works against the concept of multiplying exponentially, and thinking of the Church as the Body of Christ, working together.

    Watch out for hero worship and celebrity worship.  Those who are successful at planting many churches will never be as famous than the mega-Pastors, but is fame the goal?

    ...Bernie
    http://www.FreeGoodNews.com

  • Posted by

    Dear Todd;
    Fascinating article about multi-site churches. I can’t help but wonder if multi-site churches are not an indication of an overall failure of denominations, which are, in essence, multi-site churches growing out from a centralized core? From what I am reading and observing, the identifying and franchised link among these churches is core practice, no surprises, a systematic way of doing things versus believing things (which is the core of denominationalism). Is this not an indicator of a shift into a theology pragmatic utlitiarianism? Denominations are in trouble today because they stopped listening to local churches long ago and expected them to obediently follow along and support the center. Now there is a growing and viable alternative. Denominational leaders ought to sit up and take notice. Thanks for the good article.
    Don

  • Posted by

    A satellite church makes a lot of sense when looking at the start up costs of beginning a church.  The only question I have is at some point do these satellite churches have thier own identity or are they always under the control of the mega-church?  When the satellite church is financially sound and growing do they hire thier own Pastor, or stay with a video sermon.  It would seem to me that if they stay as a satellite at that point it could be an seen as an ego trip for the mega church.  May not be the case, but why wouldn’t they be on their own.  My only concern with the satellite/mega church is are they reaching people for Christ, or are they getting their growth from other churches?

  • Posted by

    We are in early stages of planning for a Satellite Church/Church Plant.  We have not yet come to a decision which it should be called.  We anticipate that our Lead Pastor for this venture will do most of the speaking, and give significant leadership.  They will provide their own worship leadership, etc.  While they will share our basic vision & values, they will certainly have a more specific targetted vision for a particular audience in our city.  Is it a satellite or a church plant?  Most important of course is that the Kingdom of God be expanded.

  • Once again their is a great discussion on the site

    On the Video-Venue Blog (elsewhere on this site) I posed the statement - question, “Many people are debating the question “Will it work?’ but few people are asking “Should it work?”.

    My biggest concern is that the position and role of the Pastor in the local church is being undermined by separating teaching from sheparding in the multi-site venue. I am sure this trend will grow but I am not sure that what the church will reap from this will be spiritual and cultural Christlikeness.

    Let me add that the message I see as an undercurrent here is:

    If we throw enough money at it and have a good enough preacher/teacher then the church will grow. The is little to no mention of the leadership prayerfully seeking God’s direction, spiritual disciples of fasting and waiting on God for leadership and the work of the Holy Spirit.

    The goal of the body is to reflect the glory of Christ to the nations, disciple those in the faith and love one another. I am very concerned at the growing disconnect between the success-driven church and that body pictured originally in Acts.

    OH YEAH-Why should people not struggle in birthing a congregation? Can one person give me a good reason why the absence of need (be it financial, spiritual, leadership, teaching or what ever) is a bad thing. Birthing a congregation sans need breeds (in my observation) consumer driven Christians who are more concerned with their comfort than thier creator. I say start a church, no money, no facility and ask God to provide. The process of seeing God open doors, meet needs, be there when we fail is more important than the new heating and air system in the high school gym. I seem to remember a passage in scripture dealing with patience producing character.

  • Posted by

    I was asked to submit a resume for the JFBC “plant” because I had worked for a church plant before, had pastoral experience and had planted churches on the mission field.  It didn’t hurt that my brother in law is a deacon there. grin However I didn’t want to be considered for the job because I wouldn’t have been able to preach.  I think it requires the right person and the right giftedness to work in a church like this.  I enjoy pastoring and preaching too much to consider it although Bryant would be a great teacher to listen to every week.  I read what Bob wrote in an earlier post and I think it is my main concern: that the preaching/teaching ministry is seperated from the sheperding ministry.  I would guess the approach will be very popular because they will “do church” with excellence.  And I guess the divide between counseling/sheperding and teaching/preaching is no diferent here than in a megachurch because in the mega church you will never see the pastor anyways.  I just don’t think I would enjoy working or attending a church once it has gotten so large.

  • Posted by

    I believe any concept/idea that assists in reaching our communities for Christ is worthy a close look and an open mind.  A multi-site church would certainly be attractive to a pastor who may feel a bit threatened by a church plant in the same area, or one who believes so strongly in what they are doing and its effectiveness, that it becomes the next natural step to take. Whether or not multi-sites are the most effective way for kingdom growth - to reach our communities for Christ - remains to be seen. It would be interesting, though, to have a “put all the cards on the table” discussion about why a decision to go multi-site would be most attractive. In other words, what’s the underlying motive.  It it’s economics and name recognition, I would be one who would most likely resist it. I don’t believe those are viable arguements. My son planted a church about 18 months ago, and has found that 50% of those currently attending this plant, were disconnected from God and/or church a year ago.  Church planting has proven to be effective outreach.  I’m not convinced that those same “disconnected” people would have stepped into multi-site church.  But it makes for a good discussion.

  • Posted by

    Like many others, I have reservations about the multi-site church growth. My two main concerns are these:

    First, I’ve been on the staff of a mega church which lost its senior pastor after 23 years. What I see is a proliferation of large churches built around the “personality” of the charismatic and gifted senior teaching pastor. The multi-site church is a prime example of this extension. What happens then when that teaching pastor leaves? What typically happens is that a new strong teaching pastor is sought to replace him or her. My concern is the emphasis on the “Super Pastor” mentality which seems false and unbiblical. Additionally, a large financial structure is often jeopardized during the transition period.

    My second conern is in regards to money. It grieves me that it is regarded as an advantage to start multi-sites because they are financially stable from the get-go and that’s A REASON to do it. Church planting in the U.S. is about the lost; reaching new neighborhoods and new sub-cultures. We do it to be obedient to the Great Commission in Matt. 28.

    Are unbelievers getting saved? Is there more than mere transfer growth? I assume (and hope) that there is.

  • Posted by Ken Sowers

    Some high profile churches are using multi site to rebroadcast the message or simulcast the message of a gifted communicator, but I don’t think that is the genius of Multi-site. In some ways, it is replacing for non-denoms like us, the connectedness that being part of a bigger body provides. I hope to see many people with preaching and pastoring gifts raised up to fill the roles of teaching and campus pastor. I think that what keeps many local churches out of the church planting scene is the sense of loss they will feel when some of their best and brightest move on. Reality is that many of the best and brightest feel they have to move on anyways, why not provide a setting for them to grow and spread their wings and still stay connected in a positive way with the other sites, one site, one vision, one leadership, one budget, these things can powerfully unite the church, and I don’t think that it must lead to an empire for the founding pastor. In some ways, it may be like John the Baptist, I must decrease and they must increase. If what I do ends when I retire or die, then I must mutliply myself in the lives of others over and over, I pray God will send church planters, media specialists, music leaders, teachers and pastors to fill the needs - but I don’t feel I have to control it all.

  • Posted by

    I attend a church which has planted several affiliated churches in surrounding areas.  Each of these church plants has its own leadership, with a (real, live)pastor that does his own teaching. We do have special speaker presentations by video, occasionally. Each operates separately, though we do all gather together for fellowship several times each year.  I think this system works well. When I relocated just over a year ago, I did not have to search for a new church home, I was familiar with one already.

  • Posted by

    Todd responds to Ivan:

    “The multi-site church movement is not just happening with mega-churches. I think you’ve missed the point of the article. Many smaller churches are beginning to multiply through this same method.”

    Todd, while I certainly don’t intend to speak for Ivan, I believe his remarks underscore one of the major problems facing the American Church today: the definition of what is a “church.”

    I would also conjecture that the “multi-site movement,” as you’ve described it, is just another desperate attempt (i.e., a fad) at keeping the status quo, otherwise known as “church.” By simply opening up another campus, where either the superstar preacher makes an appearance before the awaiting crowd (sounds like a presidential campaign doesn’t it?), or a likeness of his is presented via a videotape or satellite, all that is accomplished is an extension of the status quo, where one man is considered the hinge pin of the ministry.

    In other words, all that is happening is the expansion of a single man’s or ministry’s influence (i.e., fifedom) instead of presenting the uniqueness of Christ’s headship alone, which is generally what house churches focus on and separates them from institutionalized organizations where one man controls the flow.

    I’ve been on staff of a large organization (I refuse to call an organization a “church") that opened up two multi-site locations to “bring the gospel” to certain areas, areas where certain (i.e., affluent) members were moving to.  The services were scheduled at the “established church” and one of the two sites to allow the “superstar” to drive between them, arriving just in time to bring the “meat” to the needy congregation.  At the third location, a videotaped sermon of the “superstar” is presented on a big-screen TV.

    Now please tell me Todd, where in all of this is the spirit and intent of the Early Church represented?  I think until we can honestly debate that and answer it in the light of Scripture instead of the light of marketing an man/organization, we will continue to miss the boat when it comes to experiencing genuine CHURCH.

  • Posted by

    I’ve been on multiple staff for over 30years.  Some small churches, some larger.  It seems this concept may be less expensive, but probably not desireable.  Not a bad concept, mind you, but one that bridges the gap between TV church goers and personal involvement.  Seems a bit impersonal.....or occasional at best, when it comes to pastoral contact.  The concept seems more doable on a single campus when seating is maxed out in a single location.  Obviously it’s better than sitting at home and claiming a TV personality is your pastor because that personality won’t be doing your funeral, wedding or calling on you when you’re sick.  Evenso, there is still a bit of “disconnectedness” with somehow the multi-church.  It is safer, however, for the main church body because there would be little change in the main church philosophy, little to risk if there is a reputation of the main church at stake.  More control.....?  Power thing from the leadership?  Time will tell.

    Workable?  Yes....desireable for one like me?  No.

  • Posted by

    Kim writes:

    “Quite the contrary...I think that having multi-site venues actually increases the church’s ability to reach people ‘where they are.’”

    Question: Who is “the” church?  Don’t you mean that particular organization’s ability to reach people?

  • Posted by Todd Rhoades

    Hey everyone,

    Todd again.

    Some interesting comments so far.  Much of what I expected, frankly; and some new things as well.

    First, let me say that I did not hold up the multi-site model as the only way; or even as the prefered way.  My goal is to educate and to help keep us all up on what’s going on around us.  I think many professionals keep their heads in the sand or boo-hoo every new thing either because they’re not doing it or because they think it doesn’t apply to them.  So, my goal is that we can open some lines of discussion in this area without lamblasting each other in the process.

    One of the more interesting things brought up so far is comparing the multi-site church to what we’ve known as the ‘denominational’ model.  As denominations and denominational influence fades, I think the multi-site could be looked at almost as a small, localized denomination.  It has some simlilarities to denominational structure in the past:  one centralized leadership/authority/accountability; financial connection; some denominations even control who the pastor is and own the property.  Again… doesn’t sound a whole lot different than the multi-site model in many ways.

    Another thing that was brought up was the separation of teaching and shepherding.  But really, we’ve done this in many ways in the past as well.  Books, radio teaching, and television evangelism to give just a few examples.  Even one local church with multiple staff usually separate these roles.  I’m not saying it’s the best way to do things, just that it’s really nothing new.  That doesn’t bother me.  What does bother me is the idea that those churches that take a multi-site approach obviously aren’t doing any shepherding.  That just isn’t the case in the multi-sites I’ve observed.  One multi-site church that I can think of is doing an absolutely remarkable job in the area of shepherding and small groups connecting.

    But for those of you who read my entries in the blog often, you know what’s coming… for me, the multi-site church is just another option that seems to be working in some areas for some churches.  I’ve been in multi-site churches that are being tremendously effective in reaching their communities for Christ.  And I have a hard time criticizing that.  I have not seen the egomaniac pastor that everyone illudes to.  And I haven’t seen the ‘we’re expanding to continue to promote ourselves’ that many others accuse.  The multi-sites I’ve attended and researched are doing so for one reason:  because they feel it is the most effective way that they can reach the lost in their community.  When that’s the reason, I say, GO FOR IT!

    As for the ego of the pastor… most of us just don’t know.  (Ricky, it sounds to me like you’ve had a rough go of it and been burned… and it sounds like you’re around the NorthPointe area from what I can gather).  But some of the comments here about what people say about ego pastors seems out of line if you don’t know for sure.  I mean… consider the charge… some here have charged that certain multi-site churches are starting new campuses (churches) only to build the ego of the superpastor.  If this is true, and there is no regard or concern whatsoever for the lost, I would be number one to criticize it.  But honestly, I just don’t see that the ego pastor is the drive behind the multi-site movement.

    Finally, there seems to be some criticism of the multi-site church from the comments here that it is actually a good thing for church plants to struggle to survive, either financially, numberically, or spiritually.  I will not dispute that these struggles will help build strength and character; but what I have seen in my own denomination and circles have been that we have a terrible track record with church plants (I know this isn’t everyone).  We support them for the first couple years, then say, “time’s up” and let them die.  I find it hard to criticize a plan that helps church plants be successful and use start-up money wisely.

    OK… now that I’ve totally made everyone livid again smile let’s have some more comments.

    Todd

  • Posted by

    I see nothing in the mega movement that resembles the kingdom of God. I am weary of the fad of the hour. However, no matter how many fads come down the pike the Church will not die because she is the bride of Christ, but what is needed in our day are disciples of Christ who will glorify God and give their lives for the kingdom’s sake, not the corporate building that passes for the Church today. 

    Someone may say, “there were 3,000 souls saved on the Day of Penetcost, there’s your first mega church.” Ah, but where did they meet together?  As it says, “House to house”.  We do not need mega, multiple site churches.  We do not need 40 days of Purpose programs.  Soon and very soon, we will need the absolute commitment of disciples of Jesus Christ who will follow Him anywhere. The days of playing church will soon be over. The fads will not stand.

  • Posted by Todd Rhoades

    Ivan,

    This is exactly what I’m talking about… obviously you like the house church approach.  That’s fine.

    But why the antimosity toward everyone else who doesn’t take your approach (the house church approach)? 

    My church benefited greatly from the 40 days of Purpose ‘fad’ that you say we didn’t need.  And why the feeling that everyone involved in a multi-site ministry is just ‘playing church’?

    All I am saying is that hopefully you in your house church and people in a multi-site church might just share the same goal: “the absolute commitment of disciples of Jesus Christ who will follow Him anywhere.” Am I wrong when I think this can happen in both places? Aren’t we all on the same team?  And if so, why do we keep beating each other over the heads rather than playing nicely together?

    OK… I’ll shut up for a while now.  smile

    Todd

  • Posted by

    One of the things the Mormon’s do, I cannot believe I am referring to the Mormons, in any event, they limit their “stakes” (i.e. churches) to 200 people, and if they get larger then that, they create another stake.  They also use one building for 3+ churches. 

    There might be some wisdom to this if we can get past the Mormon thing for a moment.  At this level, the elders of the church are well able to maintain the right care over their people.

    Would the Christian church be able to do this?  I doubt it because of the egos involved.

    Here is another thing – if numbers are, the sign we are looking for to identify if a ministry is ‘relevant’ then the Mormons must be really doing the “right” thing – for they are building their organization faster then any Christian church!

    IMHO

    Blessings,
    Al

    p.s. I still can’t believe I am referencing the Mormons!

  • Posted by

    To quote from above,

    “Everyone is on the same page because they come from a mother church.”

    As satellite campuses begin to crowd out smaller churches, those smaller churches may simply merge with the mega-church. The senior pastor of Small Church might become the chief associate pastor of Mega-Church - CityStreet Campus. The other ministerial staff will be absorbed in the same way.

    Fortunately for church staff, this will help job security. Not getting along with the associate at your campus? Put in for a transfer to another position at one of our other church campuses.

    Is the idea of such centralization the opposite of the Protestant Reformation? Is this good? Bad?

    I pray that God will give all of us wisdom for this hour and vision for days ahead.

  • Posted by

    We’re a new church plant in a large city in Ca. We meet in a home.  We have no financial backing from any church, or denomination.  We have the spiritual backing of God.  Like Ivan, we’re tired of the hype and entertainment that attracts people to church.  Christ(and Him crucified) is what we use to attract people to our small church.  Our marketing tool??  The Bible! 

    The local mega churches and smaller ones don’t preach Christ.  They give motivational speeches/feel good messages.  I’ve seen 40 Days of Purpose at a church too.  It was great for bringing in people, but sad to say, 3 years later they’re still being fed milk, no meat!!!  Churches today seem to lack spiritual growth.

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