Monday Morning Insights

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    10 Easy Ways to Keep Me from Visiting Your Church Because I Visited Your Website

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    1. Avoid telling me what's going to happen at your church this weekend. I found churches that had weather reports but nothing about their upcoming weekend service. I found two churches that had prominent information about upcoming golf scrambles (which I appreciated as a golfer), but nothing about this weekend's service. Why would I come if I don't know what I'm going to experience?
    2. Put a picture of your building on the main page. After all, ministry is all about the buildings.
    3. Use lots of purple and pink and add pictures of flowers. Really. Are you expecting any men to show up? And, for my benefit, please don't put any doves on your website. Doves scare me.
    4. Make me click a "skip intro" or "enter site" link. I don't have time for that and it's very annoying. If I have to wait for something to load or have to click around intro pages to get to the real information, I'm probably going to skip your church service.
    5. Add as many pictures and graphics as you can to the main page. My life is already complicated. I don't have time to figure out what's important at your church. If you dump everything on the main page, I'm assuming you don't know what's important either.
    6. Use amateur photography. And, for the record, it would be helpful to have at least one normal looking person on your site. Do us all a favor and hire a graphic designer, a professional photographer or purchase some stock photography.
    7. List every single ministry you have at your church. Frankly, I don't care what ministries you have. I just want to know whether or not I should visit your church this weekend. My first step isn't the men's Bible study or joining your church's prayer partners ministry.
    8. Make it as difficult as possible for me to get directions, services times, or find information about what will happen with my kids. It's important that my kids have a great experience. If you can't convince me that that will happen, I'm probably not going to risk visiting your service.
    9. Put a picture of your pastor with his wife on the main page. That tells me it's all about a personality, and I see enough of those people on television. I actually found one church that had not one but two pictures of the senior pastor on the main page. He was looking mighty dapper, though, in his fancy suit.
    10. Try to sell your church rather than telling me how I will benefit from the experience. I don't care how great your church is. I just want to know if visiting your church will help me and my unchurched friends take our next steps toward Christ.

    Anyone's website guilty?

    Todd

    My friend, Tony Morgan, from Granger Community Church recently posted his top ten ways to keep him from visiting your church after he checked out your church’s website.  This is some good stuff…

    Comments

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    1. bernie dehler on Mon, August 08, 2005

      Jasper says:


      “Second I HATE stock photos. Who are those people in them? “

      I strongly agree.  It would be neat to see your friends from church in the photo’s, instead of models… I guess that’s real vs. superficial…


      ...Bernie


      http://www.freegoodnews.com

       

    2. Stew on Mon, September 26, 2005

      I agree mostly but i found something like Pastors Pic (at least one) helped locating a site i was looking for. In a world where every domain is almost taken, sometimes the only assurance that you have reached your destination is when you see the familiar face at the door, think about it, and GBU.

    3. Scott on Mon, April 09, 2007

      I agree to a point, but it’s a bit much.  A website should be professional and informative.  You should have info about your ministries, but maybe on a drop down menu, or menu list to the side and your main page should be user-friendly and easy on the eye.


      So I went to Granger Community Church’s website:  lots of info, pictures, and eye candy.  There was a lot to take in at first.  So you are guilty of some of your own list.

    4. Terry Foester on Mon, June 08, 2009

      Yeah, we’re guilty on a few of those fronts.  Thanks for sharing.

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