Can Jesus Ever Be a Superstar Again? How Advertising Agencies Would Market Christianity
- Posted by: Todd
- Posted on: Tue, June 10, 2008
- Viewed 322
- (65) comments so far
Here’s the link to look at all the campaign ideas...
What do you think? Any favorites?
Here's a really interesting piece from Marie Claire. Essentially, the World Youth Day will draw about 500,000 young Catholics to Sydney, Australia later this summer... but Christianity, for the most part, is flailing in Australia. So, Marie Claire contacted top advertising agencies and asked them how they would market Christianity. The results are interesting. Take a look at how these agencies would 'sell salvation', and I'd love to hear your comments.
Comments
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Abdel on Tue, June 10, 2008
I love Christ!
youseff on Tue, June 10, 2008
I wonder how they advertise Christianity in China, Iran, Kazakhstan, Sudan… You don’t need to advertise bread for the hungry…
CS on Tue, June 10, 2008
Let’s see…
-An iconographic picture emulating Christ, but instead showing Snoop Dog.
-Calling a picture of a cruicified Christ a “pin-up.”
-A picture showing a man putting down the lid of a toilet as a “miracle.”
-A depiction of Da Vinci’s “The Last Supper” where Christ has been replaced with a waifish model.
Yep. I’ll call them blasphemous.
—
CS
DanielR on Tue, June 10, 2008
I’m not sure putting the toilet seat down qualifies, but I do think we overlook small everyday miracles. But then, if you’re a woman who’s ever fallen in the toilet because your husband never puts the seat down, maybe for you this would qualify.
Jesus on a poster with the sentiment of “Who’s the most famous person in the world?” Catholic churches already have crucifixes everywhere and most Catholic homes have at least one, why not posters? After all, don’t we want everyone to come to know Christ?
And I could live with “The thinking woman’s pinup” better than “The Ultimate Beefcake”.
Snoop Dogg? Well, I really don’t see how that image makes any sense and there’s really no justification for it anyway, he’s just not that big a deal anymore. And the last supper without Jesus is just a dinner party. That ad was also kind of senseless to me.
I kind of like the “Got Faith?” campaign idea, although I think it could be done without the woman in the bra. Most people have faith in something, even if they don’t think they do.
I’ve had someone tell me they didn’t believe in God or Jesus or “anything like that “, but when I asked them if the believed in ghosts they said, “Well, yeah, I guess so.” So I said, “So you do believe in an after-life and if you believe in an after-life, that the death of our physical bodies is not the end, and you don’t know exactly what the after-life may look like or entail, then you’ve got to admit the possibility that there is a heaven and hell”. Then we had the start of a conversation.
Andy McAdams on Wed, June 11, 2008
Jesus doesn’t have to be a Superstar, just the Savior is fine, thank you. I have a great idea for advertising Christianity…it’s called The Great Commission. All we have to do is follow His idea and make disciples and it will hardly cost anything. Just a little time.
Peter Hamm on Wed, June 11, 2008
Andy,
But are we too busy fighting over what that means to do it?
Andy McAdams on Wed, June 11, 2008
Peter,
Probably. I’m sure a lot of us are. I’m not. Making a disciple…is making a disciple. Reproducing into another’s life. Like Paul said, “follow me as I follow Christ.” I don’t find that so hard. But if anyone can make it complicated and spend more time talking about it rather then doing it…it’s certainly the church.
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Nice topic. thanks
EverQuest Platinum on Fri, August 29, 2008
I love jesus christ. really nice topic.
aoc gold on Fri, September 05, 2008
Cool thing to wish. Who knows what jesus want? Nice article.
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