Monday Morning Insights

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    Erwin McManus’ Doritos Commercial

    Erwin McManus’ Doritos Commercial

    Well, actually, it wasn't the church itself, but people from the church.  Take a look at the 'casket' commercial that was voted into the top 6 (out of 4,000 or so videos sumitted).  Word is that the commercial was actually produced by Erwin McManus.

    You can watch the video here.

    Well... what did you think?




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    1. Peter Hamm on Wed, January 20, 2010


      I might offer that the gate is narrow enough without well-meaning Christians abusing theology to make it even more narrow than it already is.

      I still wonder if we should have a discussion along the lines of what JOB said first, the most useful comment I’ve seen here in a long time. Many of us do church differently to try and change what we think is perhaps a defective view of what church is or should be, and yet Mosaic’s ad (which I thought was hilarious btw) shows us that perceptions aren’t changing like we think they are.

      But this tempest should probably stay in the teapot for now.

    2. JOB on Wed, January 20, 2010

      For the record, at least Todd revisited the topic and clarified the truth about this story. Phil Johnson on the other hand is silent, he posted “Someone privately asked my opinion about why Erwin McManus would devote the full resources of his church and energies to promote an entry in an advertising contest.”

      full resources of his church?,  we now know that it’s not true, so no longer is the story about the commercial, but for me the story is the credibility of the blogs,  I agree more then I disagree with Phil Johnson but a simple clarification is in order,

    3. Leonard on Wed, January 20, 2010

      One knock on the add has been the use of the term worship service to describe the activity but in reality they are doing a funeral.  I have done hundreds of funeral in different kinds of venues. 

      Chapels at funeral homes are very traditional and many people who attend funerals wear ties and dresses, even if they don’t wear them to church.  I never wear a tie to church but I wear a suit to a funeral. 

      JOB, you are right in that many people think of church in these terms.  Dress up, stained glass windows, and some churches are really like this.  folks who come to my church from a non churched background or a long time absent background are always surprised when they come. 

      I would also say that this image is a barrier for many.

    4. Gary Humble on Wed, January 20, 2010

      Wow, what a bunch of sticks in the mud.  It’s just humor guys, not theology…get a grip.  I thought it was clever and really funny.

    5. Pastor Matt on Wed, January 20, 2010

      > “it wasn’t the church itself, but people from the church”

      Eh?  Oh yeah, I keep forgetting you guys think there’s a difference between a church and the people who are in that church.

      Great advert anyway.

    6. Leonard on Wed, January 20, 2010

      Matt, I’d like to thank your church for posting on MMI.

    7. SWF on Wed, January 20, 2010

      Re: Christopher Fontenot

      Yes… Jesus was the first person to ever utilize this analogy.  I must have been referencing it.  Thank you for pointing out the unmistakable irony in my folly.

    8. nadine.w on Sat, April 24, 2010

      AWESOME commercial!! LOVE it!!!!!

    9. qualityq on Sat, April 24, 2010

      Hilarious! Saw it during the Super Bowl and lmao!!!! Glad it made it!

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