Monday Morning Insights

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    GM and the Church Team up to Convert Sales

    GM and the Church Team up to Convert Sales

    Interesting article from the Detroit Free Press:  It was a day of praise, prayer and, well, test driving General Motors' new lineup of cars, crossovers and SUVS.  In what organizers said was the first event of its kind in the area, Hartford Memorial Baptist Church in Detroit teamed up Sunday with GM and the GM Minority Dealers Association to offer churchgoers a chance to test drive more than a dozen cars.

    The article continues:

    As congregants left the northwest side church at 1 p.m., Pastor Charles Adams said the idea of Ride and Drive was to demonstrate GM's commitment to minority causes, its employment of thousands of local African Americans and to encourage churchgoers to buy a new GM car."Americans now must support American-made products," Adams said outside the church with Detroit Mayor Dave Bing, a longtime member. "We are encouraging our church members to take care of their community by buying locally. This is an ethical purpose that is beyond profit."

    Banks also were on hand to show potential new car owners how to apply for a loan.

    Here's the link to the full article...

    Any thoughts on this one?



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    1. CS on Tue, April 27, 2010

      A certain set of verses about moneychangers in the temple seems to come to mind.


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