Monday Morning Insights

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    Move over Abercrombie…

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    419 adults aged 18 ? 34 from across the country were surveyed about their tastes in tees.  When presented with a variety of t-shirts, including an Abercrombie & Fitch logo tee, a NBA-licensed tee and a Christian tee, 40 percent chose the religious tee, versus 16 percent for the NBA tee and 30 percent for the Abercrombie tee.

    When asked what would motivate them to wear a t-shirt with a religious message on it, most said simply that they would do so if they liked the message on the shirt.  Only 6 percent said they would only wear one ?as a joke.?

    ?America?s love of religious t-shirts shouldn?t really come as a surprise,? says Tom Biggs, president of DATOmana. ?Research has shown that almost three-quarters of Americans consider their faith to be a very important part of their life, and younger Americans are more likely than any previous generation to feel comfortable wearing clothing that not only reflects their personal attitude, but their beliefs, as well.?

    On average, young Americans wear t-shirts five times a week, and own just under two dozen of them. About half of the respondents have purchased a t-shirt online.  Buying religious t-shirts online are very popular.  Over 1.5 million searches are conducted each month for ?Christian t-shirts? (or some variation thereof, like ?Jesus shirts?), according to WebSourced, a company that specializes in Internet marketing.

    While Christian t-shirts are popular among young adults, they still rank below designer tees.  A Polo Ralph Lauren t-shirt received the highest ranking in the survey, with 53 percent.  All percentages are based on ?top two box? scores in a five-level rating scale.  Respondents scored each tee separately.

    For what it’s worth… Christian t-shirts are a more popular choice among young adults than either NBA-themed or Abercrombie & Fitch logo tees, according to a new nationwide survey by Internet retailer DATOmana…

    Comments

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    1. Andy Jones on Mon, November 14, 2005

      I been rockin the “Satan is a Nerd” tee for years.  Man, you get a lot of crazy looks with it on.

    2. RevJay on Mon, November 14, 2005

      I think the survey missed my group, 54 year old, old people. I have a plethora of t’s and most with “Christian” themes. Some are musical groups I like and some are just “God says…” types. Get many of mine via concerts and Christian bookstores. Our witness can’t be missed by anyone. If they stare; good, they are reading the message! I love it when the kids and I get out and go to the mall and hang out. Boy, maybe I’m not as old as I let on… LOL, RevJay

    3. Ricky on Mon, November 14, 2005

      This is interesting in that I’ve been looking into creating a line of t-shirts with messages geared toward a certain sub-culture of believers.


      Here’s a peak at a couple:


      “Salvation is free…’church’ isn’t.”

      “Organized religion bites…the hand that feeds it.”

       

    4. Jade on Tue, November 15, 2005

      Ricky,


      thanks for they usual dose of negativity.

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