Monday Morning Insights

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    “Purpose” Magazine?

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    1.  Would you read the magazine?

    2.  Would you take out a subscription?

    3.  Would you encourage your church to read it?

    4.  Would you buy bulk copies of the magazine and make it available in your welcome center?

    It seems that this would be a nice piece of market research that the Reader’s Digest people would like to find out.

    My guess of your answers to the above questions:  no.  no.  no.  and no. 

    Am I wrong?

    What do you think?  How would you answer questions 1-4 above?

    Todd

    PS—I MIGHT read a Perry Magazine, an Andy Magazine or a Craig Magazine though.

    Oh… here’s the article about the supposed magazine… complete with a nice spoofed cover!

    What if I told you that Reader's Digest was getting ready this fall to test market a new magazine called "Purpose" based on Rick Warren's "The Purpose Driven Life"?

    There are reports out today that say it will happen. Although a publishing spokesman said "I'm not allowed to talk about it" and a 'spokeswoman' for Rick Warren, when asked, said: "If such a project were to happen, we would know about it, but can't confirm anything of that nature at this time." (Wow... I bet Rick's spokeswoman got an "A" in spokeswoman school... what a great answer).

    So... let's suppose, for a moment that this is true... there will be a magazine with Rick's moniker on it soon. (I really don't doubt that something is in the works... I'm sure Reader's Digest is looking at Rick as a gold-mine right now). Here's the question for you today...

    Comments

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    1. Derek on Wed, August 27, 2008

      No.


      No.


      No.


      No.


      Who has the time to read magazines anyway? Blogs, podcasts, and books…that is it for me.


      Derek


      P.S. Nice acrostic Steve K.

    2. matt on Wed, August 27, 2008

      no


      no


      no


      no

    3. Peter Hamm on Thu, August 28, 2008

      Yes no no no


      Unless the acrostic is REALLY REALLY COOL!

    4. Kevin Batson on Tue, September 02, 2008

      It’s amazing how cynical ministers can become.

    5. James E Horsch on Thu, September 25, 2008

      Mennonite Publishing Network , Scottdale PA has published the magazine “Pupose” since 1968. It featues personal stories of adults living their faith.

    6. 70-431 on Sun, September 28, 2008

      Yep, Thats interesting, that how cynical ministers can become. Steve, you really raise the good point, i appreciate that your saying of PURPOSE.

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