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    Superbowl Ad Rejected:  Is it funny or sacrilegious?

    Superbowl Ad Rejected:  Is it funny or sacrilegious?

    These been a lot of controversy around this one in the past few days.  Once again, Doritos is sponsoring a Super Bowl advertising contest where people can submit videos that Doritos may show duing the superbowl.

    Here's the scenario.  A pastor/priest has a big problem in this church.  A large pile of bills and a dwindling number of people who are attending church.

    Doritos and Pepsi Max to the rescue!

    Watch the video here.

    OK... what did YOU think?   Was this funny?  Or sacrilegious?  Or, maybe you thought it was neither.

    I'd love to hear your thoughts.

    (Because of the controversy... this ad will NOT be shown during the Super Bowl).  Here's more on the controversy from USA Today.



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    1. Rick Boyne on Mon, January 10, 2011

      I can see why some people could be offended by it, but I thought it was hilarious!

      I do find it interesting that it has been rejected.  With so much “Christian bashing” going on, it seems rather mild compared to some of the rhetoric we are subjected to.  I guess loss of potential profit by offended Christians wins out over popular trends…

      Perhaps Doritos was afraid of the dreaded “Resolution Against” by the Southern Baptists?  wink

    2. Chuck Tomasi on Mon, January 10, 2011

      Sure, I can see why they would think it’s offensive. It pokes fun at a religious subject. That’s sacred.

      Personally, I didn’t think it was particularly funny or offending. Probably because I’ve made similar comments for years. Just yesterday I walked up to the coffee and refreshment table after service and pointed out to my wife and daughter that they should replace the regular communion wafers with these tasty toffee flavored, chewy, thin cookies.

    3. Rod on Mon, January 10, 2011

      I’d vote neither. Not offensive, not even close to sacreligious, and not particularly funny.

    4. Mitch on Mon, January 10, 2011

      I thought it was funny.  Some people will always be offended.

    5. Dave on Mon, January 10, 2011

      from - Sacrilege definition, the violation or profanation of anything sacred or held sacred.

      The form of lining up in the aisles to receive from the pastor is definitely a shot at communion. Serving Doritos and Pepsi during fellowship time—no problem. Likening it to the elements of communion (whether one holds to transubstantiation, consubstantiation or memorial) DOES profane something held sacred—especially when it is offered with various lines and various flavors so that an individual can choose how he remembers Christ’s death. Christ died once for all and “THIS ISN’T Burger King - you can’t have it your way!”

    6. Eric on Mon, January 10, 2011

      I did find it disrespectful of our beliefs. I wouldn’t show it in my church. I also didn’t find it funny. But not because I thought it was offensive, but simply because I didn’t think it was that funny.  Although the grouch leaning to his side to see how long the line was was pretty good! That was probably the most accurate depiction of the church in the entire commercial.

      That being said, I too find it interested that it was rejected.

    7. Chad Whitmore on Mon, January 10, 2011

      I would use this video as a humorous illustration of the extreme legnths some go to in an effort to draw people to church services (Like raffling off a car).

    8. Thea McKee on Mon, January 10, 2011

      I thought it was funny, but I do see where some would be very offended. However, allow me to throw one more fly into the ointment so to speak…Due to severe food allergies, we actually have had to have communion with a frito & water for a parishioner. After years of being excluded from the Table, she was now able to participate with her brothers & sisters in Christ in Holy Communion. I think those who are so quick to judge, should realize that life, faith and the practice thereof is rarely black or white. What you might find offensive may open a new door to a closer relationship with God—one that was not allowed because someone miht be offended. I dont know abou you, but I know God is able to work and transform us and those around us, but we must get out of the way and let God be God & not impose what we find offensive on to others. God can use all things for his good! Just a thought…

    9. Peter Hamm on Mon, January 10, 2011

      Funny yes.

      Offensive, perhaps.

      But will it sell Doritos and Pepsi? Maybe, so I’d have run it.

    10. Darin on Mon, January 10, 2011

      the problem is the lack of creativity - if it was funny it might fly, but it’s “obvious” attempt at humor keeps one waiting for the “surprise” humor that never comes.

    11. sgillesp on Mon, January 10, 2011

      Actually, I think it’s FASCINATING.  Obviously it’s sacrilegious - it’s trying to be.  But what’s so in-your-face is how it’s so obvious that even church people have become consumers who treat the worship experience as a goods-and-services event.  Definitely a keeper to host that conversation sometime.

    12. Cindi on Mon, January 10, 2011

      I thought it was clever, and even as a highly-liturgical Christian I wasn’t offended (but then I gave up “being offended” for Lent last year and never took it back up).  Doritos and Pepsi Max are both full of man-made ingredients and empty of nutritive value, which would be a fitting communion substitution in some congregations….

    13. Doug on Mon, January 10, 2011

      Loved it!  I think we as church leaders a have to be willing to laugh at ourselves.  And the sign that read “free pepsi…” reminded me of what a lot of churches have done!

    14. Mike on Mon, January 10, 2011

      Not funny.  Totally offensive but check out the lyrics to Black Eye Pea’s music who will sing (if you want to call it singing) during half time.  This is the trash our kids are listening to and the parents could care less.  We have become a Nation with a sick sense of humor.

    15. Eric on Mon, January 10, 2011


      Great point. I may try to find a way to show this to a class and use it to start a discussion of communion.

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