Using Tryvertising to Get Visitors to Your Church
- Posted by: Todd
- Posted on: Thu, February 15, 2007
- Viewed 58
- (4) comments so far
Could it work for the church?
Free trials and samples are a great way to spark continual use of something, but how does a church offer a sample experience of their service without people in the community actually having to visit the church campus? Perhaps we can learn something from Nike.
Read more here at ChurchRelevance.com...
FOR DISCUSSION: So, what do you think? Great Idea or a real bomb?
According to TrendWatching.com, tryvertising is “a new breed of product placement in the real world, integrating your goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not your messages.”
Comments
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Mike Ellis on Thu, February 15, 2007
This is a fantastic idea to bring church to the masses BUT…..the quality of how this idea is presented would be extremely important! Going cheap on angle of this would be a negative. Also the people who travel with this presentation must be not only great reps for the church but most importantly, great reps for Jesus Christ.
Mike Ellis
Church For Men Florida
386 295 7739
Leonard on Thu, February 15, 2007
This is such a cool idea. In Mavericks at work one ceo said that they decided to take their product to where their customer was instead of place it where their competition was. For them this meant selling their product to skaters, snow boarders and selling their product in smaller markets. I love that thinking.
David E Thomas on Thu, February 15, 2007
We’re already doing this!! Our “product” is not our Sunday service, it is compassion! We bring church to the masses by empowering our congregants to ACTIVELY demonstrate compassion and concern for neighbors, co-workers and acquaintances. We have made it an intentional decision to use “word-of-mouth” demonstrations of compassion as our preferred form of advertizing or “tryvertizing.”
“The love of God compels us….”
Jan on Sat, March 03, 2007
That’s a great point David. More churches need to BE church in their community.
This is actually how we’ve experienced growth, by meeting needs and getting out there.
I can’t see us pulling up a van and setting up worship where our average resident is on Sunday (skiing, hiking, snowmobiling, fishing etc.) I think we’d just tick people off.
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