Orginally published on Friday, March 10, 2006 at 8:49 AM
by Todd Rhoades
Pastors Rick Warren of Saddleback Community Church (Lake Forest, CA) and Ed Young of Fellowship Church (Grapevine, TX) have announced a new joint business venture: a new clothing line to be featured nationally at "The Gap".
"By combining the standard hawaiian shirts made popular by Rick Warren and the hip, culturally relevent style of Ed Young, we think we have a hit," said Gap VP of merchandising Peg Winterhaven. "We expect inventory to be tight as pastors swarm The Gap to purchase these new designs." An initial order of 300,000 units has been purchased from suppliers.
Purpose-Driven Life author Rick Warren says he's delighted with the designs. "You know, it's not about me... but if it was, I'd purchase one of each design just because they're so cool." Warren says he's giving the proceeds from shirt sales to AIDS relief among alcoholic un-wed mothers off the coast of Uganda.
Pastor Ed Young, pastor of the large Dallas-area mega-church, says the new clothing line will make his life much easier. "Now when people ask me where I get my shirts, I can tell them 'where to go'".
Not to be outdone by his son, the Rev. Ed Young, Sr., pastor of the huge Second Baptist Church of Houston, said he is in the final stages of closing a deal for his own clothing line with The Men's Warehouse. Details are pending.
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