Monday Morning Insights

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    Erwin McManus’ Doritos Commercial

    Erwin McManus’ Doritos Commercial

    Well, actually, it wasn't the church itself, but people from the church.  Take a look at the 'casket' commercial that was voted into the top 6 (out of 4,000 or so videos sumitted).  Word is that the commercial was actually produced by Erwin McManus.

    You can watch the video here.

    Well... what did you think?




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    1. JOB on Tue, January 19, 2010

      One thing that strikes me about the video, perhaps it was said already, that in this era of steering away from the image of the"traditional” church, when push comes to shove, when a producer wanted to make sure a church setting was being portrayed to viewers accross America,  he used a “traditional” church setting, men in suits, pews, cathedral ceiling, stained glass windows.  That just tells me, despite all these efforts to change the image of the church, this country still identifies church the way Erwin depicts it in this short video.

    2. CS on Tue, January 19, 2010

      Several thoughts here.

      First, I just watched the commercial.  It wasn’t that funny, honestly, and it was fairly irreverent.  If I had to pick a commercial for the Superbowl, I’d pass on this.  Give me an Iron Man 2 trailer instead.

      Second, I have to address this thought:  “Well, actually, it wasn’t the church itself, but people from the church.”

      That’s a bit disingenuous.  Up until now, it’s been touted as being a Mosaic-led, McManus-produced commercial.  Saying now that, “well, actually, it wasn’t the church itself,” doesn’t change how all the press has been focused on Mosaic for the past several weeks.

      Third, I’m still agreeing with many of the blogs out there that are standing against this commercial.  The guys at Team Pyro have done the best analysis I have seen at the link below.  I think their best quote is the one that says:

      “Majority of Christians will laugh rather than weep at @erwinmcmanus ‘s commercial because the gospel is no longer central in our thinking.”


    3. Leonard on Tue, January 19, 2010

      I liked it, thought it was clever.

    4. SWF on Tue, January 19, 2010

      Over at teampyro its a crybaby/whino party.  Never visited the site before and never will again.  The complaint dept. is always full of the most narrow minded people. Ew.

    5. Sam on Tue, January 19, 2010

      I thought it was ok… i can’t put my finger on it, but i feel like i could have been more gripping. - I don’t think it really grabbed me, or would make my list of really good superbowl commercials…. I mean, I think i woudl have voted for one of the other ones except to want to support Erwin… probably better than video stuff we’ve done for church, but not better than average Superbowl commercials.

    6. CS on Tue, January 19, 2010


      Are you kidding?  The Pyromaniacs are some of the sharpest and doctrinally-sound guys around.  They include Phil Johnson from Grace To You ministries, are the guys who run the Spurgeon Archives, and were even cited as a good link with the Logos Software.  If they’re frowning at something or someone, there’s usually a good reason why.


    7. Sergio Rivas on Tue, January 19, 2010

      What image non believers will have? For a church… miracles are a joke? Are we here to bring people to Christ o do a show? Where we spend the money…

    8. SWF on Tue, January 19, 2010


      When you hop over there and read over the 100+ comments (objectively) to the article you can’t help but come away with a gross taste in your mouth.

      Whether or not the pyro’s are doctrinally sound or you agree or disagree with their position, the fact remains that you can’t read all those negative replies and come away with a great feeling. 

      If you find that you do agree with their position and can read through all those negative replies and come away feeling, vindicated/righteous/whatever, you might have been infected by the the very thing that my stomach is reacting to.  There is certainly a gentleness missing from the crap-slinging occurring there.

    9. John Bunn on Tue, January 19, 2010

      Wow…I don’t know if I’ve ever seen somethings so over-analyzed. It’s a CHIP COMMERCIAL for goodness’ sake!

    10. Leonard on Tue, January 19, 2010

      CS, you and I more than likely agree on much theology and doctrine, JOB for that matter we do to.  But we disagree on many ways in which that doctrine is lived and fleshed out in the church.  I also align pretty close theologically with Phil Johnson and likes over there at pyro… but from and fleshing it out perspective we probably do not match as closely. 

      The comment section seems to have a moment ot two where people add one and one and get three.  There might even be a marriage between style and doctrine.  We all do it.

    11. UMJeremy on Tue, January 19, 2010

      I blogged about it here. I basically said that even Christ of Culture models of interaction (ala Niebuhr) must critique culture…not celebrate gluttony, deception, and consumerism.  The ends (winning money) doesn’t justify the means.

    12. JOB on Tue, January 19, 2010

      The folks at Pyromaniacs are Calvinists, I’m not, I also have noticed some theological snobbery from them, but that doesn’t really matter to me, I agree on much of what they write in regards to what is happening with the church today.  And for the record I don’t seperate the medium from the message, like many others do.  One can hold to sound doctrine on paper but negate that with how they practice it, or, I think they call it, how you “do church”.

    13. Peter Hamm on Wed, January 20, 2010

      I think the stink that has been made is totally out of control… but… JOB, your first comment is insightful. We in the “modern” church have indeed, not made a dent in the imagery and style that even WE think of when we think of the word “church”.

      And I think the teampyro guys are out to lunch, too.

    14. Christopher Fontenot on Wed, January 20, 2010


      I find it fascinating that you used the phrase “narrow-minded” when describing the people at TeamPyro.  You are probably aware that phrase comes from Jesus’ teaching on the two paths; one leads to eternal destruction and the other to eternal life.  All Christians should be “narrow-minded.”  If more Christians were narrow-minded we probably wouldn’t have the heresy so prevalent in today’s churches. 


      The people of the church is the church!  Nice try though.

    15. Leonard on Wed, January 20, 2010

      Every once in a while it feels like I should start my post… “I know you are but what am I.”  Peter I agree.  It is as if people run around with their bible guns loaded and ready to shoot.  This is much ado about nothing, unless of course you want to make it something… and apparently people do.

      The path is narrow but that doesn’t mean our minds need to be.

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