10 Ways to Keep Me from Discovering Your Church

Orginally published on Thursday, March 15, 2007 at 6:01 AM
by Todd Rhoades

Joshua from ChurchRedone writes: I’m now a few weeks into looking for a new fellowship body and I’ve come up against many barriers that churches have in place to keep me from easily finding or connecting with them. There are a couple local churches that have completely vexed my efforts to learn more about them and after 2 weeks and several hours of effort, I’ve stopped trying to reach them. The reality is most people, myself included, are probably not going to attend your church if they can’t find any information about it beforehand. Other churches I’ve managed to find and attend, only to be thwarted in my efforts to learn more or get connected. This is all part of what I call church discoverability, which includes initially hearing about a church, learning more, first attending and initial connecting...

So if your church’s goal is to make it painfully difficult to be discovered by new people, here are 10 real ways I’ve experienced that churches keep from being discovered:

1.  Don’t have a website : This is the information age, even 107 year old women have blogs, but not your church. No church website, no blog, no flickr account, and don’t podcast your sermons. Knowledge is power and providing me easy access to information about your church might empower me to learn more or even visit. So even if you must have a website, make sure it is poorly designed, lacking in information, hard to navigate, out of date and doesn’t have an rss feed to make things even remotely easy for me.

2.  Be completely inactive in the community : If you’re not doing anything in the community then no one will talk about your church. That makes it a lot harder for me to accidentally find out anything useful. So don’t serve the community or partner with other churches or non-profits. In fact it’s really just best if you stay completely inward-focused and don’t do anything missional in your city.

3.  Don’t answer your phone : Regardless of what time I call (weekday, weekend, morning, afternoon, evening) don’t answer the phone and don’t have an answering machine or voice mail for me to leave a message or prayer request. If you do have voice mail, don’t include your website address, service times or directions to your church on your message, and don’t ever answer the phone on Sunday mornings. That way when I’m lost en route to service, I’ll have no choice but to drive around aimlessly until I give up and go home.

4.  Allow misinformation : Sometimes you just can’t prevent denominations or directories from listing information about your church. When contact information changes, don’t tell them about the update. You can save time by providing them incorrect information initially and for added confusion make sure each directory lists different information about your church, all of it wrong.

5.  Lack clear signage : Even if I’m determined to visit your church, you have several on site options to discourage me. The first is to play hide and seek. Is your church in a nondescript building or on a street with several other churches? Have absolutely no signage; none, whatsoever. Except maybe on the mailbox, where you abbreviate things beyond comprehension. If you run a Christian school, put up a 10′ x 14′ sign just for it, so I’ll be led to believe the building is only a school.

There are five more that you can read here at Jason’s blog...

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