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Common Myths of Innovative Churches… Yesterday’s News

Orginally published on Wednesday, October 25, 2006 at 8:18 AM
by Todd Rhoades

You can see it in their eyes. They drive by a traditional looking church and think “isn’t that quaint…a traditional church. I bet they still use hymns, liturgy and wear suits to church. I’m glad that I’m a pastor at What’s-happening-now Church, because man…we are so stinkin’ innovative!” You know, traditional churches get all the criticism when it comes to being culturally irrelevant (and much of it is justified). Sometimes, I want to take the traditional churches’ main critics (the supposed “innovative churches”) and promptly show them a mirror. You see…I’ve got this theory that most traditional churches KNOW that they are out of step with culture and stay that way by choice...

However, many of the churches that fancy themselves as culturally relevant are no more “relevant” than their traditional counterparts.  In fact, the ”innovative” church can be worse off if they have no idea that they aren’t as innovative as they think.  While many of these churches probably shouldn’t be categorized as “irrelevant”, most “innovative churches” HAVE embraced irrelevency’s cousin–”exceptional-itus”.

Exceptional-itus is the false-belief that our church is sooooooo much different than other churches.  I fear the societal obsession of seeing oneself as a “special case”, has migrated to the local church.  In truth, there’s very little that is truly unique and different about most churches…and that’s not necessarily a bad thing.

Here are three examples of the myths and yesterday’s-news that get propagated as “cutting edge”, “innovative” or [insert latest buzz word]:

1.) “Pastor Joe is a dynamic communicator that takes timeless truths from the Bible and makes them relevant to your everyday life” - First off, there’s nothing inherently wrong with any of these things, except that they simply aren’t true in most cases.  At best, one would be hard pressed to quantify most of the buzz words found in this statement…dynamic, relevant.  Personally, I think many pastors are pretty easy to listen to these days (even if their theology is fuzzy).  But dynamic?

What’s dynamic to one person is a snoozer to another person.  How does anyone live up to such a billing?  Besides, if you have to say you’re relevant or dynamic in your bio…chances are that it isn’t true.  Let the word of mouth of other people propogate the appropriate adjectives about you…but don’t create your own internal “press clippings” via your bio.  Truth is…most preachers are pretty similar.  Very few are exceptional.

2.) “Our music is led by a band that plays high energy, contemporary music that you’ll love” - Once again, if this is true, there’s nothing bad about any of this…but a few points need to be made.  First, there’s nothing special about having a band anymore, be it rock, country, pop…whatever.  Most churches (especially newer ones) have bands.  Nothing special about it.

As for “high energy and contemporary”?  Each person has a different idea of what this means.  Plus, “contemporary” has lost all meaning in most church circles, because while one church might consider David Crowder contemporary, another church uses the same word to describe the fact that they sing “Lord, I lift your name on High”.  Which is it?  Even the churches that are singing the “latest songs” from the CCM worship world are hardly exceptional.

With myspace, web-casts and other modern communication pieces, more people are more aware of “the latest” than ever before.  Other churches are singing that same “yet to be released song” that you heard at a worship conference, camp, etc.  You are not the only church that thought of using that song before it was released.  Having said all this…a church has the opportunity to be truly exceptional when it actually has artists that write their own music…but this is rare.

3.) “Our church doesn’t back down from tackling tough subjects” - This one takes the cake as the most laughable of the list.  I’m simply not aware of a church worth it’s weight (that preaches the Bible) that doesn’t tackle tough subjects on a consistent basis.  I fear that the churches that have this version of exceptional-itus only pay attention to the “headlines” or sermon titles to make their evaluation of whether another church is handling tough issues.

A good headline doesn’t mean that you’ve tackled anything.  A good headline might create buzz…might impress those who haven’t watched TV or other media much over the last few years…but it’s not very substantive.  The most over-used area for this exceptional-itus is in the area of sex and sexuality.  Just because your home-church didn’t talk about sex 20 years ago doesn’t mean that churches aren’t talking about sex in very plain/open terms today.

In my opinion, many people have the “tough subjects” all wrong.  In our world, the toughest subjects to cover are the theological ones.  Ironically, I don’t see those subjects tackled very often.  For instance, how many pastors preach through Romans 8 & 9?  It’s rare.

Dealing with sovereignty when most people are hell-bent on being the center of the world is tough…and gutsy.  How about gender issues?  In a culture that glorifies egalitarianism, teaching gender roles–specifically, masculinity and male headship–takes fortitude that few display.

There are many more examples, but you get the point.  Churches are rarely exceptional.  Most churches are pretty close to the sub-cultural norms.  As I said before, this is not necessariy a bad thing.  In fact, it might be a good thing.

We sometimes forget that we are simply the stewards of a church history that dates back 2000 years.  This is our run.  This is our moment under the sun…but we need to seriously question the motives behind our statements that try to promote our uniqueness when compared to other churches.

It’s interesting that we have to COMPARE ourselves to something else to consider ourselves exceptional.  In truth, isn’t this the church-version of the age old issue of works-based faith…always missing the perfect standard for God’s church, so instead of trusting God with our church we build our church in such a way so as to compare our church (favorably, of course) to others.

Now…if you could just somehow avoid the comparison game, you just might BE an exceptional church.

FOR DISCUSSION: So… how stinkin’ innovative is your church afterall?!

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Rick White is the lead pastor of CityView Church—a new church located in the Alliance-Texas Corridor, north of Fort Worth.  CityView is committed to keeping Jesus and His Gospel as the central focus of their mission and message.  CityView was planted by The Village Church and is a part of the Acts29 Network. Rick and his wife of 11 years are proud parents of three children.  You can read more of Rick’s writings at his blog, "The 20 Year Baton". He can be contacted via email at


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  There are 22 Comments:

  • Posted by Bill A

    Excellent article!

    The real truth of the matter is I don’t care if the church down the street is more contemporary or traditional than we are. I am not battling with the church down the street. They are not the enemy. I am battling with evil. There’s not enough church seats in the weekend services of all the churches in the area to seat a fraction of the people who live in my community. We all have empty seats. Until every seat is full and overflowing, I’m not sure it matters. I don’t need to compare myself with the guys down the street. If they are successful, praise God.

    But I hear what you are saying about how some churches promote themselves. It irks me. We aren’t great - God is great.

    Keep up the excellent posts!

  • Posted by Leonard

    I hate to start of negative but I think the author builds a straw-man and then tears it down.  I get the principle but I think the point is pointless.  Might be just me so I’ll own that.  To critique the pastor of the contemporary church with statements he more than likely doesn’t make and then to tear him down for those same statements is kind of weak.  I guess this bothers me a lot as you can see because the bottom line is that by and large the traditional church reaches very few people for Christ.

    Many quaint churches have no vision to reach the lost, no strategy to engage the culture, no one is coming to Christ in those churches.  The average evangelical church reaches about 3 people for Christ per 100 in attendance each year.  Consider that the average Evangelical church is 120 people and you do the math.  I am sorry but that is pathetic and when my passion flares I even call it sinful.  I grew up in a church that every Sunday the pastor knew by name every person in the service and every Sunday he gave an alter call and every Sunday no-one came.  I cannot remember anyone who came - ever.  I remember walking down the isle once just so he wouldn’t feel bad. 

    Too often the quaint traditional church is a quaint traditional church for a variety of reasons.  Sometimes it is because theologically they believe that is “how church should be done.” Other times it is about resources. The honest truth is that it just costs money.  Churches under 300 are almost always in decline and churches over 300 usually grow.  Why?  Not enough resources (people and money) to sustain growth.  Another reason quaint churches stay quaint is they have some ruling families that “like it that way.” I have been to this church and the statement is, “As long as I am alive, we will never have guitars on this stage.” Get a few of those families together and you have a powerless pastor and a stagnant church. 

    It might be time to quit pontificating and go reach some people for Christ. I think I will.  Sorry if I come across cranky but this one hit a button.

  • Posted by

    He nailed it!  However it is always hard to look in that mirror and say “You mean I am human just like everyone else!”

  • Posted by kenny

    Wow, where do I start..I have been hearing a lot of talk about the church being relevant and that the style of service determines if it is relvant or not...I disagree...it really doens’t matter to me if the service is conservative (organ music, 3-point message, etc) or cutting edge (full band, dramas, videos, etc), if we depend upon a service to reach people then we have missed it...the service, whatever it looks liike sould be empowering (training,teaching,etc...) the church (the poeple) to live their faith outside the walls of the church building, truly living it with their within their own home, with their neighbors and friends, their co-workers, etc...this should have the greatest impact for growth...and should bring people into your church building....don’t totally depend upon a service or an event, but do depend upon the empowering work of the Holy Spirit within us to go out and make disciples (relationships) with all in our cirlce of influence and beyound....it’s not the “service”, it’s “our service” to Christ that matters most.

  • Posted by

    Rick says “Personally, I think many pastors are pretty easy to listen to these days (even if their theology is fuzzy).” I am currently the head of a pastoral search team, and I have been listening to A LOT of sermons lately, and I have to disagree with this one.  Maybe it’s something that’s unique to my particular area, but dynamic, relevant, engaging does seem to be the exception, and not the rule (and maybe I can’t quantify it, but I know it when I hear it).  “Most churches (especially newer ones) have bands.  Nothing special about it. “ Here again, in my area/tradition, there IS something special about having a band.  I guess the bottom line for me is, if Rick’s point is that if a church is conceited because of these things is wrong, then I agree.  If his point is that relevant churches are common, then—in some areas and traditions—I would have to disagree.

  • Posted by Josh R

    Well, is a church like this unusual?  No.  But the things listed are all important to folks in the community who might consider visiting… Do some churches have boring pastors?  Yes.  Do some churches have boring music, Yes.  Do some churches go out of their way to avoid offending anyone?  Yes. 

    Hopefully we are not inviting folks to church because the church they attend is boring. We are inviting them because they don’t attend church.  When you invite unchurched people to church, I don’t think there is anything wrong with describing the distinctives that make church an enjoyable experience. 

    A conservative, suit wearing, hymn singing church is going to have their own set of distinctives that they are going to use to invite folks.  In my neighborhood, one of these traditional churches purchased a bunch of billboards saying in effect “Your church sucks, come to ours.”

    Churches shouldn’t be competing with one another.  We should be cooperatively seeking the lost.  Some churches reach certain demographics more effectively than others.  So long as the church leads folks to a saving relationship with Christ, we should celebrate success of every church.

  • Posted by

    Well, in some corners of the world, such as ours, a “relevant” “contemporary” church IS rare…

    But the Gospel is ALWAYS relevant!

  • Posted by Randy Ehle

    Here’s my take-away from Rick’s article - churches ought to be careful how they describe themselves to a watching world.  There’s not much worse than walking into a church whose website (or Yellow Pages ad) says, “we’re the friendly church” and then being completely ignored...especially when the pastor asks everyone to stand and introduce yourself to someone!  Maybe it would be helpful for a church to ask its visitors how they would describe it.

    The key is not so much in whether you have a band or a pipe organ, play contemporary music or hymns, wear ties and dresses or shorts and flip-flops.  The key is if you are playing an integral role in building the kingdom and transforming lives for Jesus’ sake.

  • Posted by John Burton

    I really believe we need to reinvestigate the purpose of our churches.  Ask some questions.  Why do we want the seats full?  I know that seems like a strange question, but really what is the benefit of people just showing up for ‘church’?  We can get all excited about having a full house, and we can do a great job of salesmenship to get them in the door, but are we developing them into world changers?  Is the bar high enough to challenge people to fulfill their mission?

    If the church is full of anemic, passive and unresponsive soldiers is that really something to get excited about?  No!  The mission is greatly at risk if people aren’t greatly ready, responsive, passionate and aggressive in their growth.

    I often hear about ‘closing the back door’.  I don’t really buy into this.  I propose we demonstrate the gospel with the fire and severity it posesses and keep the front door very narrow.  Keep the back door wide open.  Is the cost of following Jesus presented in such a way that many people run out that back door?  People ran fast from Jesus. 

    If we have the courage to do this, the Kingdom will expand faster than at any time in history.  Yes, offense will come, the bar will be very high, great biblical expectations will be presented to everybody who partners with us- and we’ll see the fire of the Holy Spirit burn hotter than ever.

  • Posted by

    Excellent article.......and definitely (IMO) right......I am so tired of hearing about churches that are “relevant” and “contemporary” but when I visit they are just another “traditional” order of worship (you know 3 songs, prayer, special music, a funny skit, sermon, committment time, offering and announcements) with a band and a few “contemporary songs”.....Then I discover the service is either a) more interested in “how much WE look like we are worshipping” than in being servants and leading the congregation to worship or b) so interested in being the hippest band with the latest and greatest new songs sung exactly like the performer on the latest CD rather than finding songs with great texts that lead a congregation to worship......

    When are we in the American church going to understand that we are (like the early church prior to the 4th century) defnitely called to be “counter cultural”.......we live in the world, but the world is not interested in us, UNLESS we can demonstrate to them that Jesus is real in our lives, and life in Christ makes us NEW CREATURES .  When people in our communities see that, they will listen to us.....when they hear us talk about Jesus (the Christus Victor), and see it in our lives, then they will pay attention to us.......whether our church service is traditional, contemporary, culturally relevant, classic, blended, alternative, old time religion, gospel, emergent or any other term we want to us.

  • Posted by

    Yes there are a lot of copy cat churches out there all doing the same stuff and calling it cutting edge, but there are a few factors to take in before we just write them off.  The first is that most contemporary churches aren’t fighting other churches, it’s the perception of boring traditional churches in unchurched peoples minds that they are fighting.  So the real question we need to ask is, does that perception still exit in unsaved people’s minds?  I think what the writer of this article might not realize is that he is a churched person who see’s contemporary churches everywhere; but does an unchurched person have that perception? 

    This begs another question, Is becoming contemporary the most effective method for reaching the lost?  You see, most pastors and church planters are not innovators.  They are trying to use proven methods of reaching out in an attempt to lower the risk level.  Quite frankly, if most pastors were innovators, most pastors would be failing.  True innovation takes dedication, talent, time, money, ideas and a host of other things.  Is it expedient to expect pastors to take such risks?  I love how all the people who have successful “fringe ministry’s” are able to say, “Do it this way, it worked for us!” I think the real questions we need to ask are, what does my geographical area need?  Then choose a church model that will be effective. 

    And by the way, if these churches are bringing the gospel, who cares if their marketing is trite?

  • Posted by Rick White

    Everyone...thanks for the comments, regardless of your take.

    Leonard...you said:

    [I hate to start of negative but I think the author builds a straw-man and then tears it down.  I get the principle but I think the point is pointless.  Might be just me so I’ll own that.  To critique the pastor of the contemporary church with statements he more than likely doesn’t make and then to tear him down for those same statements is kind of weak.]

    Straw man?  Hardly.  Shoot me your email and I’ll be happy to provide you with examples.

  • Posted by Rick White

    Stephen...a couple of thoughts and answers to your questions:

    [Yes there are a lot of copy cat churches out there all doing the same stuff and calling it cutting edge, but there are a few factors to take in before we just write them off.  The first is that most contemporary churches aren’t fighting other churches, it’s the perception of boring traditional churches in unchurched peoples minds that they are fighting.]

    First, I don’t write off contemporary churches.  Our church would probably be described as contemporary by most in the evangelical community.  I DO, however contend that many churches that call themselves “contemporary” would not be described as such by a visitor.  Besides, I’ve never met a lost person that seems as obsessed as we are about such things.

    Second, I’m not convinced that you have to “fight” any perception while also demeaning another local church.  This simply seems wrong-headed...and plays into the hand of our Enemy.  Plus..."boring" is a value judgment that people rarely agree on.  Boring to one person is caffeine to another.  Simply be who you are and let others write your press-clippings. 

    [And by the way, if these churches are bringing the gospel, who cares if their marketing is trite?]

    I care...because Jesus’ Gospel is done a disservice by such marketing tactics.  If I follow your thinking, it would be OK to market my church in a way that I wish were true (but perhaps, is not true) so as to get people in the doors to hear the gospel.  This seems to be an affront to the very gospel one proclaims to preach. 

    In his excellent work, “Church Marketing 101” Richard Reising reminds us that marketing should never be a tactic for dispensing lies, half-truths and wishful thinking about ourselves.  Marketing should only be used to convey truthful information about our church.

    Stephen...your name sounds familiar to me....have we met?

  • Posted by Leonard

    You can send it to

  • Posted by

    Rick, I’m sure Stephen is able to defend his own position, but in reading his post, I did not understand him to say that “untruthful” marketing is okay.  No, he said, “And by the way, if these churches are bringing the gospel, who cares if their marketing is trite?” Now, my understanding of trite is cliched, overused, tired, but not dishonest or untruthful.  I think Stephen is saying that if a church bills itself as contemporary and relevant or whatever and that is trite, it might not be the best move, but who cares if they are “bringing the gospel”?  You have a point; maybe we are not all as innovative as we’d like to think we are, but I’m not sure that means that a church cannot describe itself as contemporary or innovative simply becaust it is not AS innovative or contemporary as another church.  And I really think it’s okay, when asked, for a church to describe itself in these ways, because, like it or not, the unchurched really do have preconceptions, and misconceptions, of what is really going on in the American church today.

  • Posted by Brian La Croix

    Rick, I appreciated your article and it makes me think, which is always good (some would think it’s dangerous when I think, but that’s another story).

    You said:

    3.) “Our church doesn’t back down from tackling tough subjects” -

    When I see this, I think that they are reacting to critics who say that innovative churches work at watering down the gospel or refusing to deal with issues of sin in order to attract new people.

    You are right that not enough churches are willing to deal with the tough stuff of doctrine.  But one question I have about teaching doctrine (and I do believe it should be taught) is this - are you teaching it in a way that (1) makes sense to the average person in the pew who has never been to Bible college and seminary, and (2) actually helps that person become a better disciple for Jesus because they are able to incorporate that doctrine in their Monday through Saturday living?

    To me, this is a huge challenge.  For instance, talk about sanctification all you want - that’s a huge topic in my denomination (Wesleyan).  But if all you can do is pontificate about the doctrine without giving some help about how to live a sanctified life, then it’s all hot air.

    Take the Trinity: important to believe?  Absolutely?  But show me how that should affect how I live for Christ THIS WEEK.

    I don’t think I’m disagreeing with your opinion - just not sure that the objection is being addressed in the right direction (did that even make sense?).

    Again, thanks for making me think!

    Brian

  • Posted by Rick White

    Nora...we have a common understanding of trite...no misunderstanding there.  My comment was in reference to our lack of discretion...not giving much thought into whether the words we use to describe about ourselves are true (or even verifiable for that matter).  We use trite statements because we’re lazy..."they worked for another church, so let me try it.” Pragmatism run amok.

    And yes...I agree...we should have freedom to describe ourselves to people.  I don’t think terms like contemporary are useful to the average bear and so we should steer away from such words.  Plus...such words can be a seductive cop-out for giving significant thought to who we really are as a church. 

    For instance, instead of saying our music is contemporary, we simply place a sample of our music on the web site and let others decide “what” it is.  If we’re forced to explain our music without web access, I might reference a local music station that plays bands that sound similar (or give them a CD).

    On all our literature (and on our web site) we only use photos of our people...we don’t use stock photography.  We would rather people know who we really are than try to convey a false picture of what our church looks like, demographically. 

    We invite our lost friends to play on our sports teams...to play poker at our houses...that way they know whether we’re really like as people.  People see us as we are...at our rawest...not in our Sunday’s best or in some slick literature.  We’re always thinking of better and clearer ways to communicate who we are that convey the truth of reality.  In addition, I ask a lot of “outsiders” what they see when they view us.

    I just think we need to be more “creative” (in the true sense of the word) with the ways in which we describe ourselves.  Don’t just use more synonyms of the same old words...use real-world examples or utilize tools to let people decide what our church is like (mp3, video, etc.). We don’t have to “chew other people’s food” for them.  Plus...it’s just a good mental exercise in self-awareness as a church....which is always a good thing.

  • Posted by Leonard

    After re-reading my comment I can say I was a bit cranky but I still wonder the point.  Not because I do not understand the words being said I get the meaning and all.  Rick, help me if you will understand the “Why” of what you wrote. 

    Especially in light of having over 300,000 churches in America.  The average size of a church in this country is about 75 overall and 100+ for protestant evangelical churches.  The average church reaches 1 new person for Christ per 85 people who attend and that means there is less than one person coming to Christ per church per year. 

    I was in youth ministry for 18 years and have been a Senior Pastor for 10.  My experience as a senior pastor is that of planting 2 churches.  10 years of my youth ministry experience was as a missionary to teens in my city.  In my city I have been to over 100 churches and seen the variety of services.  I also speak across the country and in some other countries of the world too.  My experience is that there are huge differences in churches.  Not all pastors are close in skill or presentation and most churches do not have bands. 

    It is not the job of advertising to quantify the words like Dynamic.  Most pastors are easy to listen to?  I did not find that to be true with the students I brought to churches or in my travels.  Dynamic communication happens when a pastor knows the text, the audience, is connected to the Father in heaven and empowered by the Holy Spirit. The top comments from the kids I was reaching for Christ was, I did not believe him or I did not see the point.  You state, if you have to say relevant or dynamic in your bio the chance are that isn’t true.  Stating is has no bearing on its truth.  What if the article said, here is how you make your teaching dynamic and relevant?  And gave some help.  That is why I called it pointless and a straw man. 

    Most churches I have attended do not have a band.  They might have a guy who plays guitar and a guy on the piano, but not a band that plays high quality music that is energetic.  Maybe it is semantics but I pastor a church that has a band and I have also pastored a church that had a couple willing people on a guitar or keys.  Vast difference. 

    As for tackling tough subjects.  I agree a headline does not mean you tackled anything.  It however means that we might be tacking tough subjects in the eyes of the people who listen or attend.  When I spoke about conflict resolution in the home, people wept because it is a tough subject.  When I spoke about forgiveness it was a tough subject because it is something most people have difficulty with.  Sovereignty is a subject that transcends the whole teaching not just a subject.  It is a question very few ask but need to hear.  Let’s put it in the context of where people live. 

    My guess is we probably agree more than these posts would indicate and we are definitely passionate about the church.  For your passion I say thank you and I applaud you.  Please forgive me if my take on your article was harsh or unfair.

  • Posted by Rick White

    Brian...I think you’re right...we are probably in agreement.  In the case of the Trinity, I definitely try to preach the Trinity whenever possible...but it’s always in the scope of how we are built as relational creatures...because that is part of being created in the image of a Trinitarian (always in relationship) God. 

    I also utilize the Trinity to teach on the subject of gender roles...citing Jesus and the Spirit as willingly submitting to the Father, yet all three equally God.  Equality of person...inequality (or differentiation) of roles in the God-head.  The Trinity can teach us TONS about the relational nature of human beings.

    I think we’re being lazy when we will not take the time to think through the implication of our theology and bring it to the real world.  Frankly, I’m stumped as to how people can’t see the application of key doctrines.

  • Posted by Brian La Croix

    Rick, you said:

    “I think we’re being lazy when we will not take the time to think through the implication of our theology and bring it to the real world.  Frankly, I’m stumped as to how people can’t see the application of key doctrines.”

    I agree, but have a question: who are the “people” who can’t see the applications - the people in the pews or the people in the pulpit?  If you’re talking about preachers, I would tend to agree, unless they have never been taught HOW to see these things.  Unfortunately, they are not always obvious to preachers.  If you are talking about those listening, then I disagree (for the most part) since in any given congregation you will have spiritual babies who can’t handle anything more than milk.  I share your “stumped-ness” if you are discussing those who have been believers for years but seem to have the familiarity with the scriptures that infants have - and the resulting (im)maturity.

    Brian

  • Posted by Rick White

    Definitely talking about the preachers, Brian.

  • Posted by Rick White

    Leonard...WAY too much to respond to.  I’ll leave it at this.  You’re probably right when you say we probably agree on more than we disagree.  I just think “marketing” is a blind spot for the church.  I’m younger than you...so while I defer to your wisdom on many matters, I probably have a little more of a sense as to where culture is going in emerging generations.  I’m not always right...but I tend to be right more often than not.  I’ll give you the answer to your “why” question in that email I’m sending you.  Thanks again for the comments.

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