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Ed Young:  The McChurch Challenge

Orginally published on Friday, October 21, 2005 at 9:41 AM
by Todd Rhoades

Great article posted over at TheChurchReport.com by Ed Young… Drive-through people fill our churches today. These drive-through people pull up every weekend and expect an inspirational McMessage, fun-filled McChildcare, heartwarming McMusic, sensational McProgramming ? and then they?re off. The exhaust fumes fill the air as minivans, cars and SUVs bolt out of the parking lot in rapid-fire succession…

As church leaders, we have a big challenge before us. We have to take these drivethrough people and turn them into committed disciples.

We are tasked with the responsibility of growing God?s church in a McChurch culture. And that?s a huge challenge in today?s entertainment- driven, A-D-D, ?serve me? world...

What ambushed me during those early days at Fellowship is the fact that creativity must remain a constant. This thought may not seem very profound, but its implications are huge. What I discovered while pursuing creative leadership these past 15 years is the major reason for putting together an upcoming book called ?The Creative Leader? (January 2006). Week in and week out, day after day, creative leadership must mark our leadership in the church. I began to realize early on in my ministry that the church must strive to be consistently inconsistent in order to be truly effective in the midst of a rapidly changing culture.

Being consistently inconsistent means the church has to be committed to change and willing to take risks. We are talking about life and death, aren?t we? People?s lives are hanging on the edge of eternity. And creativity provides new inroads for lost people to hear the gospel. It helps us explain complex ideas in practical and contemporary ways. It motivates the ambivalent to ramp up their walk with the Lord. Having one creative idea a year doesn?t cut it. It must be a 24/7, 365 type of commitment.

The eye-opening part of that realization for me wasn?t just the need for creativity. I knew from the get-go that I wanted to do things differently and lead from the cutting edge of creativity. God called me to leverage creativity to connect the ?drive-through? people to Christ through what should be the most innovative entity in the universe ? the local church. What really surprised me, though, was how difficult creative thinking and planning is. It?s one thing to understand the need for creativity in an academic sense; it?s a whole other animal to implement creativity on a consistent basis.

There is nothing more grueling ? or rewarding ? than working in a creative way. It?s the hardest thing I do. It is the hardest thing you will do. You won?t learn this in seminary. You can observe a creative leader for years and still not get it. There is only one way to discover how difficult, yet fulfilling, creative ministry can be. You have to roll up your sleeves and do it. You have to get down and dirty in the trenches of creative leadership. One of my biggest passions in life is to inspire fellow church leaders to realize the creative genius within them so they can maximize their potential for the kingdom of God. There is too much on the line to do otherwise.

If we?re going to take the drivethrough people who fill our churches and turn them into disciples; if we?re going to motivate the mature believers to push away from the table and serve others, our leadership must be marked by creativity. We must make creativity a constant in our lives and in our ministries.

You can read Ed's full comments here at The Church Report.

FOR DISCUSSION:  How do you lead through being 'consistently inconsistent'?  How do you keep creativity creative?


This post has been viewed 767 times so far.



 TRACKBACKS: (1) There are 56 Comments:

  • Posted by Al

    Great Stuff!

    I like Ed, I enjoy watching him use his giftings for the Lord and how he is challenging people like me to take the leap from the way it always has been done to reinventing new ways to communicate the Gospel. 

    Thanks for sharing his stuff with us Todd.

  • Posted by

    From what I know Ed Young is one of those guys who is cutting edge without changing or watering-down the message. His passion and authenticity should be an example to all of us.

  • Posted by

    Ive recently been exposed to Ed and he is definately a great communicator of God’s word. Ive enjoyed his style of bringing across the message of the Word of God. Thanks for sharing this article. Good stuff.

    My church has struggled for years with this exact problem and it seems that we can never get any more commited disciples we seem to get a couple and lose a couple. But this is inspiring to me and i definately want to apply these thoughts.

    Thanks again.

  • Posted by tony sheng

    That is a very compelling idea and I think he is right on.  My follow up question would be - “How do we train other leaders to lead creatively?” and “Is creativity something that can be taught or is it just something people either have or not?”

  • Posted by

    Tony,
    I had the same question myself but came to the understanding that sometimes we get creative people in our midst and its clear where they can serve and how they can be effective, creative leaders.
    But more often i believe we ask God to give us wisdom in teaching the freedom to use one’s own mind and thoughts driven by God to lead us and fellow leaders.

    Some may be afraid to lead creatively. Some may think if they don’t see there idea with some “holy” light around it then they just don’t offer it. Some feel oppressed by leadership and or traditions.

    So i guess creative leadership comes with the encouragement of exsisting or new leaders to be exactly that! Creative!

    Hope this helps......

    Frank

  • Posted by chris

    Some of our leaders don’t have time to be creative. I was a part of two churches in the past 10 years in a support staff role. The first was a 1500 member church and the second was a 200 member church. In the first church the pastors were working 70-90 hour weeks to try to stay above water. Budget constraints made it necessary for the church to retain the people they had, so the staff was working in overdrive trying to keep the people happy. The second church had a similar problem - a church staff working similar hours because there were so few of us and so many needs. In both cases, the churches were losing members like crazy because there was no creativity. The pastors felt like they were in a catch-22.

    Now I’m a part of a church that is doing amazing things because they encourage the staff to take the time necessary to be creative. Instead of trying to be everything to everyone, the church has adopted the philosophy to be truly excellent in the things that matter. As a result, the church is exploding for all the right reasons.

  • Posted by

    “Inspirational McMessage, fun-filled McChildcare, heartwarming McMusic, sensational McProgramming” –

    Ed is a very successful McCreator and purveyor of McChurch.  Had Noah been a McChurch guy-- There would not have been room on the boat for the animals!

    Have a Blessed day!
    Jim

  • Posted by Mike

    Interesting comment Jim, but make it plain. What are you saying?

  • Posted by Mike

    Interesting comment Jim, but make it plain. What are you saying?

  • Posted by

    Somewhere there is a connection between “seeker friendly” and “McChurch”. 

    I have used the latter term myself, but in a different context.  What is a multi-site church except a McChurch?  It doesn’t take creativity to put a sermon on DVD and play it for another congregation at a different location.  By needing to hold onto the belief that growth in numbers equals God’s favor we are perpetuating the whole process of giving ourselves what we want, something to brag about at the next pastor’s meeting.

    Did God seem to be struggling with creating the world in that first chapter of Genesis?  Creativity can be work, but if it is our work it isn’t so much difficult as challenging.  It causes us to fully live our own faith,rather than play acting roles passed on from seminary.

  • Posted by

    I’m not as blunt as Jim is, but I think he might have a point.  Doesn’t the emphasis on creativity cater to the consumer mindset?  It’s like the same old marketing line - “NEW AND IMPROVED!”

  • Posted by Mike

    In some ways this blog is not legitimate because we are all trying to comment on a PR release about a book that isn’t even out yet. Just because Ed Young says “creative, creativity, or creative leadership” 18 times in the above paragraph (he really does--I counted) doesn’t mean it has any substance to it.

    Creative in what? How? For how long? With whom? Driving what other values? Toward what end? How will you measure it? How do you budget or hire for it? How did Jesus do it to his dicsiples? How did they manifest it? Let’s wait for the book before we go off. Can’t you see pastors and leaders now all running around saying, “Ahhh, now I’ve got to be creative all the time-24/7, 365! Sign me up for that conference!”

    These are the important issues. The only irony I sense from what is written above is Ed’s comment, “We are tasked with the responsibility of growing God’s church in a McChurch culture. And that’s a huge challenge in today’s entertainment- driven, A-D-D, “serve me” world...”. He better be sure how he is defining “creative” because my suspicion is that it will just lead to more novelty and entertainment in the pulpit and therefore A-D-D in our leadership and congregation who in so many ways just need it simpler, and clearer so they can apply it Then perhaps they’ll experience the fact that the truth of God lived out is more joyous, powerful and fulfilling than anything in the world that McCongregants are rushing out of church to in their SUV’s.

    Now if Ed’s book can help us with being creative to be simpler and clearer so our people live it out and experience it. Then I’ll be the first to drop my $$. But for now I’ll cautionously dubious.

  • Posted by

    I admire the passion here, but the message makes me sad.  Are we saying that the Gospel isn’t enough?  That somehow we must enhance the message to make it more attractive?  It would seem that living and sharing the Gospel message authentically would be both radical and creative in this world in which we live!

  • Posted by

    Amy asks if the Gospel is not enough.  Well, it is more than enough, IF it is delivered in an accessable way.  The Gospel would still be the Gospel if it were to be preached in a Southern Klingon dialect, but as Paul tells us in 1 Cor 14:19 it would be unprofitable - no one would understand. 

    Ed Young is applying the same principle to capturing and holding people’s attention.  Jesus did the same thing.  The image of the camel going through the eye of the needle is an example of creative imagery illustrating a concept, and as I understand Ed Young, that’s what he hopes attempts to do. 

    People settle into ruts so easily, routine becomes a comfort zone, and Sunday morning becomes a time to be lulled into complacency by familarity.  I think Ed’s “inconsistancy” is an attempt to address that, pushing and pulling people out of their ruts.

    Dave

  • Posted by

    I don’t think God tells us to grow his church, but I do find make disciples, equip them for ministry, and turn them loose in the world. We are to cry out like Isaiah, here am I send me, and it is God that adds to our number those daily that are being saved.

    The key measures are not the size of the church or how many satellite locations you have, but rather how many faith commitments/baptisms, % involved in small group participation, how many know and are using their spiritual gifts, and how many have been sent out. If you are not doing those things, you need seriously think about what you are doing. Creativity is just one tool in the arsenal; it is not the end all.

    Personally, I am hoping Ed will write a creative book about how to raise up and send out pastors to start new churches!

    Richard

  • Posted by

    Amen, Amy. Let’s genuinely live out the Gospel and preach the unaltered Word of God with passion that comes forth from a life lived for God.

    Are we trying to fill auditoriums or fill genuine beleivers hearts with the Spirit of God? I know that some would say both are possibel, but I am not sure that it is.

  • Posted by

    Amen, Amy. Let’s genuinely live out the Gospel and preach the unaltered Word of God with passion that comes forth from a life lived for God.

    Are we trying to fill auditoriums or fill genuine beleivers hearts with the Spirit of God? I know that some would say both are possibel, but I am not sure that it is.

  • Posted by

    Amen, Amy. Let’s genuinely live out the Gospel and preach the unaltered Word of God with passion that comes forth from a life lived for God.

    Are we trying to fill auditoriums or fill genuine beleivers hearts with the Spirit of God? I know that some would say both are possibel, but I am not sure that it is.

  • Posted by

    We instruct people to ‘ask Jesus into their heart’ and then criticize them for an emotionally based faith.

    We promote a doctrine of ‘going to church’ and then criticize our followers for only ‘going to church’.

    We have created a generation who comes to have their ears itched because we have basically itched their ears and then we criticize them for wanting their ears itched.  Come on Ed, the megachurch is McDonalds.  Please admit it and live with it.  How dare you criticize the speck in your diciples eyes when there is a board in your own?

  • Posted by Bernie Dehler

    The way the article is presented, it’s up to us and our talents to solve this problem.  Looks like the wrong solution.  Isn’t it better to seek guidance from God and rely on the Holy Spirit? Or are we too smart for that now…

    I know there’s a balance, but this article seems to rely on humanistic efforts 100%.  “All glory goes to me.”

    Maybe he should write an article about how to seek the wisdom and guidance of God for solving problems.  Has he ever written such an article? I doubt it, from the attitude I pick up.  Jesus said “Without me you can do nothing.” Nothing means nothing.

    I know I ruffled feathers, but it’s just my opinion, and I think I’m entititled to one.  I may not read responses, so if you want to rebuke me, send it to my email address .

  • Posted by Bill

    Come on church—there is not tooooo many differences in what the first century church faced. They went through the same with life threatening threats to their lives due to their position.  You could best believe that there were many (in the first century) who dipped their ears toward the message and were challenged to accept the truth.

    Fortunately for us we do not experience the same threats but we should still be PREACHING the WORD, not preach about the Word or tickel the ears.  Look at Peters first speech at Pentecost in Acts two.  He quoted Scripture out of Joel, explained the events, put relevance to Christ’s heritage through King David, and called for a response to the WORD who is the Christ.

    McChurch, watered down gospel, seeker sensitive, and all the terms used today still deal with people who NEED the TRUTH of the WORD as much today as they needed it in the first century. Any design to reach people without preaching the WORD (not preaching about the WORD) will have the same growing effect on a church that will be filled with people because they are not being offended by the WORD and allowing it to cut deep into the hearts (soul) of the hearer!  There I said it!!!!!!

    It is not the NEXT book (forgive me Ed) that will turn people around so they will make the Church their home!  It is not the tele evangelists! It is not the size of our building, the size of our congregation, or the programs you may have in that building called “church!”

    It is however—the WORD!  We are to busy in our churches today preaching “funny, tickel the ears, make them laugh, promote our programs, don’t offend them please messages, that we FORGET to “PREACH THE WORD”

    I know this is not going over big with many that read this because many have been weaned from that type church because the “mega church pastor” must be doing something right and out of that church comes more of the same.  This is not true of all mega churches so please do not think I am putting them in the same boat.

    You know that people today are easily offended by the TRUTH of the Word but it is the TRUTH of the Word that manke us free, not the size of our church or the best read author of books.  The Bible is still the #1 seller—WHY?

    For me, It is the WORD of God in me that made a difference in my life, and I know it is the same for all who believe.

    Let’s promote the WORD more and direct people to read it FIRST.  Then when they read Ed’s next book they migh have some understanding of God’s position because His position and His PRESENCE in us is the only one who truly makes a difference.

    PREACH the WORD!

    Blessings

  • Posted by

    McChurch is not something new, it is just a new name for an old problem.  God through Christ has always called upon His people to be a counterculture in the world, to show the world what it means to follow God.  However, ever since God chose a people to he His in the world, those who claim to be His have a tendency to accomodate their lifestyle to the world, instead of remaining in God’s lifestyle.

    To truly be a Christian, or a true follower of God, is as radical and difficult today as it has ever been.  Those who do it attract true followers.  Those churches that truly teach it will grow.  Those who accomodate the world will either grow or shrink depending on the whims of the public, but they will not be truly God’s, no matter what they claim.

  • Posted by

    McChurch culture?  The culture and the church are supposed to be radically different.  Paul spoke about his foolish preaching in the power of the Spirit that changed lives in 1 Corinthians.  His culture demanded eloquent public speakers and he was not.  He did know the various cultures he was sent to evangelize.  He used the synagogue to reach Jews and the open forum of Athens to reach the Greeks.  He used military terms in Ephesians 6 (the armor of God) probably because he was witnessing to the Roman soldiers.  We do need wise use of creativity in communication.  I agree there.  The challenge is finding the common points of contact where we can preach the uncompromising Gospel, let the Spirit convict/save, and then move forward in discipleship.  Jesus’ focus was on discipleship in Matt. 28:19-20.  Our difference is supposed to help draw people to us in relationships with God and each other.  That does require some creativity in expressing love.  It does not always have to be technology - just thinking outside the box to express love and still declare the Gospel.

    Just my 2 cents worth.

    Dan

  • Posted by

    It is refreshing to be creative and I agree that it is needed, but some of us have taken that to mean that God is doing a new thing with the church and they are using the Book of Isaiah to support it when in reality God was not taslking to us about the church. He was talking to the children of Israel.I also agree with your Mcchurch view. I call it the burger king mentality where we come and sit and want God to do it right now, right away because we want to serve him our way. The end result however is we must make disciples.

  • Posted by Richard

    Pride, prejudice, and paradigm has always been the most difficult to overcome in the church. Perhaps this creative leadership is another method for attempting to overcome these inherent evils and get people committed to love. What leader in the church today has the same paradigm of love as Jesus?

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