Daily Innovation, Ministry Insights, and Thoughts from Todd Rhoades for Pastors and Church Leaders
If We Could Only Evangelize Like Coke Does…
Interesting facts given over at the Christianity Plus website: 91% of the world's population has heard of coke; 74% have seen coke; 51% have tasted coke; yet only 10% of the world's population has heard the Gospel. If Coca-Cola were in charge of world evangelism then we would be done by now...
They continue…
This is amazing. Of the almost 7 billion people that exist on this planet 91% of them have heard of coke, that is about 6 billion people who have heard of coke, 5 billion who have seen coke, and about 3 and a half billion people who have tasted coke. Can we say that about our efforts?
SOURCE: Christianity Plus
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This post has been viewed 198 times and was added on March 06, 2007 by Todd Rhoades. Filed under: Ministry-Specific Help Evangelism & Outreach Share this post with a friend right now! View reactions to this post at other blogs... You can really help us out by subscribing to our free RSS feed with your favorite feed reader, or here at Bloglines. Also, you can add us to your favorites at Technorati.
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My name is Todd Rhoades, the 'behind the scenes' guy here at MMI. I'm also on the team at Leadership Network (although that doesn't mean that they endorse everything I write here). In my past life, I was the developer of a of a website called ChurchStaffing.com. I hope you'll enjoy your time here and tell all your colleagues about MMI! 
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Posted by Living Hope In Jesus
Tuesday, March 06, 2007 at 1:32 PM
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Only 10%? Really? I may be naive, but I find that one hard to believe.
If we could remain one “company”, focus our efforts on the “sale” and “use” of our product we’d be doing better too! Too much focus on what the inside of the can looks like, and not enough on the appeal of it’s outside to the world when the world looks at us.
It’s healthy, in my opinion, to be wary of marketing metaphors. The Church is hardly analogous to Coca-cola. First, and most importantly, we don’t offer a ‘Diet’ product. :-p
Second, I’m sure 98% of the world has heard of “Jesus”. But there is a difference between hearing a word, and experiencing a new reality (e.g. the Kingdom of God). Coca-cola isn’t in the business of transforming the world, they’re in the business of making a buck. The Church however (sometimes despite appearances), isn’t in the business of making money. Rather we are those who are called to manifest new Creation, to dance God’s cosmic upside-down dance, to be transformed by the renewing of our minds, and to experience and pass on the freedom that comes from being in Christ.
I’m not trying to let the Church off the hook. We certainly have failed our job description. But I genuinely wonder what the point is in comparing us to a corporation whose sole goal is to make money…
My two cents.
-Daniel-
coke is a lot tastier than Jesus ;0) just kidding. though i do understand the analogy you are making it seems to be one that might not bring the point home.
Bringing Jesus to the world isn’t as easy as coke saying:
“Have a Coke and a Smile”
we cannot turn around and say:
“Have Jesus and a Smile”
Jesus is much harder to sallow...pun intended.
thus, we cannot turn to a corporate giant such as coca-cola for how much worldwide evangelism is/is not working.
Very hard to belive those statistics… As Homer Simpson says… “Oh, people can come up with statistics to prove anything, Kent. 14% of people know that.”
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