Church Video Ideas:  Universal Technology

Orginally published on Monday, January 19, 2009 at 8:50 AM
by Greg Atkinson

Several conversations lately have led me to consider the integration and universality of technology in a local church context. To be integrated means “combining or coordinating separate elements so as to provide a harmonious, interrelated whole” or “organized or structured so that constituent units function cooperatively.”

Universal means “affecting, concerning, or involving all”, “used or understood by all” or “present everywhere.” As I continue to chew on this concept, other words that come to mind are total, comprehensive and whole.

I serve as a technology pastor at a church. For years “tech” was considered one person’s role (the techie, tech director or AV coordinator) – whether volunteer, part-time or full-time. Now in most local church situations there is still the need for this AV/tech role that oversees the sound, video and lights for corporate worship services and often oversees and supports campus-wide AV needs. IT is obviously another growing area in the church world and usually requires a dedicated volunteer or paid staff member or the use of outsourced companies.

I’ll be the first to admit that those that serve in “tech” and IT roles in a church have a unique gift mix and personality. In most situations these servants and leaders are seen more as geeks than pastors or ministers. I see my role as a pastor and shepherd, but that’s a topic for another article.

I bring the idea of universal technology up because we’re seeing a shift in the way the Church looks, functions and ministers to the world. The reality that we are missionaries in a digital age is becoming increasingly more apparent and hard to ignore. This brings the whole concept of “technology” to the forefront for regular pastors and church staff members – including the non-techie.

The conversations that I have regularly with pastors are about their desire to learn, understand, apply and fully utilize technology for ministry. The shift is bringing about what I call “universal technology” – meaning every Church leader is engaged in, using and communicating through technology – not just the tech pastor.

Events, gatherings and conferences that I’m regularly apart of look a lot different. The Church 2.0 Local Forums that I host around the country or the churchtechcamp, that happened last week in Dallas for example, 3 years ago would have been a room full of “geeks” (not my word, I got that from Mark Batterson) and “techies” (that is my word). Now, one walks into a “churchtechcamp” and it’s full of church planters, senior pastors, bloggers and lay leaders/volunteers that are involved in community/small groups and discipleship.

I’m fascinated by it and am enjoying just sitting back and watching this shift. Of course there are still giant conferences like NAB and InfoComm where us techies get together and talk about all things tech-related and the make up of attendees and speakers looks a lot different, but overall I see a change in the use of the word “tech” and the concept and adoption of “technology”.

This new reality that I’m referring to as universal technology is a good thing and a long-awaited one by me, personally. I’ve always viewed technology as a tool and not a toy, so the thought of senior pastors, worship pastors, youth pastors, communication directors, small group leaders, missions and outreach leaders, etc. getting interested, involved with and captivated by technology is a beautiful sight to me.

What about you and your situation? Are you seeing volunteers and staff members that don’t have “tech” in their title or job description talk about technology, Facebook, Twitter, blogging and online ministry?

©2009 – Greg Atkinson (GregAtkinson.com)
Used by permission from author. All rights reserved by author. This article first appeared in LifeWay’s “Let’s Worship” magazine.

Greg Atkinson lives in Dallas with his wife and their three small children. Greg served previously as the Director of WorshipHouse Media, after having served as a worship pastor for 11 years. Greg is now the Director of Technical Arts at Bent Tree Church and continues to consult, teach and write about innovation, technology, leadership and social justice. You can connect with him through his daily blog at GregAtkinson.com.

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