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Would This Work in Your Town?  Back to Church Sunday

Orginally published on Wednesday, September 27, 2006 at 2:14 PM
by Todd Rhoades

This is an interesting idea that was used in the UK. I've always heard a lot of people say that, yeah, I should get back to church... I'm wondering if this would work... maybe have a few churches go together to do a campaign in a town... This is the part of the article that made me think... “People lose touch with their church families – as they do with their relatives – for all sorts of reasons. Often they are longing to return but may feel unsure of the reception they will receive and find it hard to do so. A personal invitation reassures them they will be welcomed back and can make all the difference.”

Here’s the rest of the article from ChristianToday.com:

Churches opened their doors yesterday to some familiar faces for the Back to Church Sunday initiative to bring back friends, family, colleagues and neighbours who wanted to return to church but didn’t know how to make the all important step back.

In the Diocese of Wakefield alone, 34 churches from Barnsley to Brierley, Elland to Emley, Halifax to Holmbridge and Wakefield to Whitley planned special services to give a warm welcome back to those in their local communities who had lost touch with the church.

Special invitations, posters and banners bearing the love heart logo and the message ‘wish you were here’ are being used to get the ‘welcome back’ message across. Goody bags with brochures about church life and a small bar of Traidcraft fair trade chocolate were also handed out in some churches.

The Back to Church Sunday scheme was supported by the Bishop of Wakefield, the Rt Rev Stephen Platten, who said: “People lose touch with their church families – as they do with their relatives – for all sorts of reasons. Often they are longing to return but may feel unsure of the reception they will receive and find it hard to do so. A personal invitation reassures them they will be welcomed back and can make all the difference.”

The day of special services and events have also been remarkably successful in bringing people back to church who hadn’t even considered returning but were surprised by the way Back to Church Sunday had touched them.

Stuart Dormand, 24, from Wakefield, was one such returnee last year. He came along for Back to Church Sunday after a work colleague invited him to her church – Christ Church, South Ossett - where he found people warm and welcoming.

He said: “Going back to church was the best decision I ever made, I really love it. I sang in the church choir as a boy but would never have considered going back without that special invitation.”

Stuart was one of 20 people who went back to Christ Church last year and are still attending
today.

Peter Collins from Traidcraft (providers of the goody bag chocolate bars) said: “Churches have been at the forefront of Traidcraft’s work around the world for years – helping people to help themselves. So it is with this gift of chocolate – it’s a gift that makes a difference for good.”

Researchers at Staffordshire University measured the responses from people returning to churches. Their research, when completed, will give a greater impression of how and why people reconnect with church after a time away.

Back to Church Sunday started in the Diocese of Manchester in 2004 when over 900 people returned to church. The Diocese of Wakefield joined in last year with similar results.

FOR DISCUSSION: What do you think?  Any potential, or a real dud?


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 TRACKBACKS: (0) There are 5 Comments:

  • Posted by

    Wow!  I’m just bummed we didn’t think of it first.  Now, how can I modify this campaign and combine it with Easter weekend, to encourage those who only come once a year to stick around?

  • Posted by

    What an awesome IDEA!  Thanks for relaying it Todd. This will result in a lot of folks coming to church!

  • Posted by Ronn

    I have a hard time believing there were only two comments posted to this article - when a recent study stated that only 17% of believers are attending church today, and another recent study stated that 88% of evangelical students leave the church when they graduate from high school. We attempted an “everyone come to church” Sunday (September 10) - contacted every one of our attendees by mail and phone, promoted heavily in church, and sent out a clever reminder in the form of puzzle pieces - with the challenge that “we can’t complete our vision without you”. (The ‘puzzle’ was a picture of two students - boy and girl - with the phrase “Generation at the Crossroads” stamped across it. It stands 3’x6’ and was 1260 pieces - representing the 1260 ‘regular’ attendees of our church). 
    The challenge was this: much like the Hispanic population attempted to show their impact on today’s society through a ‘stay at home’ day (this past May 1), we wanted to show the impact on soccer leagues (that play on Sunday morning), restaurants, shopping centers, etc - if every Christian was actually IN CHURCH on Sunday morning.
    Sad to say, in spite of all our best efforts, only 71% of our regular attendees showed up. We had the usual ‘reasons’: soccer games that could not be missed (or they would lose their place on the team); tryouts for Christmas-time ballets and plays; work-related travel; family-related travel, etc. etc. Inotherwords - “other priorities”. Most of those who missed were there the next week or have been in attendance since - but the IMPACT of every Christian stating “MY WALK WITH GOD, demonstrated by my commitment to the local body of believers in this case, IS MY TOP PRIORITY.” - did not take place.
    Can it? I’m not giving up! We’ll do this again soon, and I’m challenging other churches in our area (NW suburbs of Chicago) to do the same. Maybe we’ll make that impact - before we completely lose a generation.

  • Posted by

    I think this is a really unique idea.  I had one concern, though, when thinking about implementing it in our community.  Most of the people in my area who leave church, don’t just ‘drop out’ of church entirely.  They move on to another church.  What I don’t want to do is start a campaign to get people to come back to church that would cause them to leave another church they have since become a part of.  We’d have to be careful how we marketed it, I think.

  • Posted by

    JHPW,

    I’m not sure pulling people from another church would really be an issue if the marketing campaign simply asked those who don’t attend a church to come back.  You could even state something like, “If you have found yourself a new church family, we are so grateful & praise God for what you found.  If you have not, please know that we would love to welcome you back....”.  I also believe that those who are attending other churches will probably won’t be tempted to leave, just because you are having a marketing campaign to welcome people back. 

    Here’s something I noticed in the article that, to me, makes a BIG difference in why it worked in England:

    “In the Diocese of Wakefield alone, 34 churches...planned special services to give a warm welcome back to those in their local communities who had lost touch with the church.”

    Churches from all over the place worked together to bring people back to church.  It’s kind of that attitude of “we don’t care where you go, as long as you’re going somewhere”.  People were given more options.  If they didn’t like the church they used to attend, maybe they could find a new one.  Trying to do it all on your own will probably only provide limited results, but working with other churches to promote to the whole community, not just those on my church roles, sounds like a GREAT plan.

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